Digital Analytics Courses

Master Google Analytics, Google Data Studio, and Digital Marketing Reporting. Learn via live walkthroughs and practical exercises or choose to download the slides and self-learn at your own pace.

Google Analytics 4 (GA4)

Duration: 3 Hours

Level: Intermediate
 

Agenda:
 

• GA4 Set-up

• GA4 Event Tracking

• GA4 Navigation

• GA4 Reports that matter

• Data Analysis

• Funnel Analysis

• Attribution Modelling

Best Seller

Universal Google Analytics (UA)

Duration: 3 Hours

Level: Intermediate
 

Key Takeaways:
 

• GA Set-up

• GA Goals Set-up

• GA Navigation & Reporting

• UTM Tags

• Segmentation & Filtering

• Data Analysis

• Attribution Modelling

Best Seller

Google Data Studio

Duration: 3 Hours

Level: Intermediate

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Agenda:

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• Get Started with GDS

• Connect Data Sources

• Report Building & Navigation

• Filtering & Segmentation

• Custom Metrics

• Blend Data Sources

• Data Visualisation best practices

Data Storytelling & Reporting

Duration: 3 Hours

Level: Intermediate

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Agenda:

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• Data Storytelling Fundamentals

• Reporting best practices

• Data Visualisation best practices

• Reporting Automation

• Uncovering Insights

• Presenting data

• Meaningful recommendations