Digital Analytics Courses

Master Google Analytics, Google Data Studio, and Digital Marketing Reporting. Learn via live walkthroughs and practical exercises or choose to download the slides and self-learn at your own pace.

Duration: 3 Hours

Level: Intermediate
 

Agenda:
 

  • GA4 Set-up

  • GA4 Event Tracking

  • GA4 Navigation

  • GA4 Reports that matter

  • Data Analysis

  • Funnel Analysis

  • Attribution Modelling

GA4 Interface.png

Duration: 3 Hours

Level: Intermediate
 

Key Takeaways:
 

  • GA Set-up

  • GA Goals Set-up

  • GA Navigation & Reporting

  • UTM Tags

  • Segmentation & Filtering

  • Data Analysis

  • Attribution Modelling

Universal Google Analytics.png

Duration: 3 Hours

Level: Intermediate

Agenda:

  • Get Started with GDS

  • Connect Data Sources

  • Report Building & Navigation

  • Filtering & Segmentation

  • Custom Metrics

  • Blend Data Sources

  • Data Visualisation best practices

Google Data Studio.webp

Duration: 3 Hours

Level: Intermediate

Agenda:

  • Data Storytelling Fundamentals

  • Reporting best practices

  • Data Visualisation best practices

  • Reporting Automation

  • Uncovering Insights

  • Presenting data

  • Meaningful recommendations

Data Storytelling.webp