Data Storytelling and Reporting Training Course

Develop clean, clear and informative digital marketing reports for any channel.

Understand how to communicate the metrics and insights that matter.


Course Format

Half-day (3 hours)

Competency Level



Basic understanding of digital marketing metrics

Course Agenda

Reporting Fundamentals

• Learn how to plan and deploy informative reports

• Understand Data Visualisation best practices

• Learn how to layout and present reports effectively

Data Storytelling Fundamentals

• Understand Data Storytelling best practices

• Learn how to conceptualise Data Stories

• Work on a real-life Data Storytelling Exercise

Who Should Attend

Marketing Managers

Marketing Directors

Digital Marketing Managers

Digital Marketing Directors

Brand Managers

SEO Specialists

Media Leads

Startup Founders

Junior Data Analysts

Reporting Automation

• Learn how to automate Reports via Google Data Studio

• Learn how to automate Reports via Excel & Google Sheets

• Understand the tools involved in Reporting Automation

Three Key Takeaways

‣ Learn how to work with data

‣ Master Digital Marketing Reporting

‣ Deploy Data Storytelling

Course in collaboration with:


"The trainer is great! He covered lots of areas and provided sufficient examples and demos. Great workshop as well!"

"The trainer managed to break this topic down into parts that were digestible and easy to understand."

"The course was one of the most detailed sessions I have attended, but Sotirios was able to fully explain it from a marketer’s perspective which was quite refreshing."

Participant Testimonials:

A few words about the Course Trainer

Sotirios Seridis
Founder & Head of Product Marketing, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on media planning & buying, digital analytics, and marketing automation.

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