Universal Google Analytics Training Course

Walkthrough every aspect of Google Analytics (UA).

Learn how to set up Google Analytics correctly, how to track Goals and Events and deploy UTM Tags and how to analyse your marketing performance with confidence.

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Course Format

Full-day (6 hours)

Competency

Intermediate

Prerequisites

Basic understanding of digital marketing channels & metrics

Course Agenda

• GA Set-up walkthrough

• GA Goals Set-up walkthrough

• GA Navigation & Reporting walkthrough

• Deploy UTM Tags (Live examples)

• Segmentation & Filtering walkthrough

• Data Analysis (Live examples)

• Attribution Modelling (Live examples)

• Work in hands-on practical example of Goals set-up and data analysis

Who Should Attend

Marketing Managers

Marketing Directors

Digital Marketing Managers

Digital Marketing Directors

Brand Managers

SEO Specialists

Media Leads

Startup Founders

Junior Data Analysts

"The trainer is great! He covered lots of areas and provided sufficient examples and demos. Great workshop as well!"

"The trainer managed to break this topic down into parts that were digestible and easy to understand."

"The course was one of the most detailed sessions I have attended, but Sotirios was able to fully explain it from a marketer’s perspective which was quite refreshing."

Participant Testimonials:

About the Trainer

Sotirios Seridis
Founder & Head of Product Marketing, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on media planning & buying, digital analytics, and marketing automation.