CONVERSION RATE OPTIMISATION

& A/B TESTING FUNDAMENTALS

Top 5 Course Takeaways

Learn how to get started with Conversion Rate Optimisation

Understand how to track your entire conversion funnel

Walkthrough B2C, B2B and SaaS examples

Learn how to spot quick wins and insights that matter

Learn how to run meaningful A/B Tests

WALKTHROUGH

REAL-LIFE EXAMPLES

  • Learn how to get started with Conversion Rate Optimisation

  • Understand how to track your entire conversion funnel

  • Walkthrough B2C, B2B and SaaS examples

  • Learn how to spot quick wins and insights that matter

  • Learn how to run meaningful A/B Tests

Walkthrough

Real-Life Examples

Learn how to track your entire conversion funnel

Learn how to run meaningful A/B Tests

MASTERCLASS AGENDA

PART

CRO FUNDAMENTALS

  • Learn how to get started with Conversion Rate Optimisation
     

  • Understand how to track your entire conversion funnel
     

  • Walkthrough B2C, B2B and SaaS examples
     

  • Learn how to spot quick wins and insights that matter

PART

A/B TESTING FOR CRO

  • Learn how to run meaningful A/B Tests
     

  • Learn how to use Google Optimise
     

  • Learn how to call an A/B Test a winner

PART

ATTRIBUTION MODELLING

  • Understand the fundamentals of Attribution Modelling
     

  • Learn how to monitor Attribution via Google Analytics
     

  • Learn how to use Facebook Attribution

Principal Instructor

About the Instructor

Digital Marketing Instructor  |  Head of Performance Marketing  |  eCommerce and Analytics.

With over 10 years of agency experience working with big brands such as Unilever, Volkswagen, Etihad Airways, Google, and various Fortune 500 companies, Sotirios is the person to go to for your digital operations. 

  • Digital Marketing Instructor at General Assembly Singapore

  • Performance Marketing Instructor at REVOU

  • Guest Digital Marketing Instructor at Marketing Interactive

  • Guest Digital Marketing Instructor with QED Consulting

  • Guest Digital Marketing Instructor with The Experience Effect

  • Founder of XYZ Lab Digital Marketing Consultancy

  • Guest blogger at Marketing in Asia

  • Worked with WPP, Omnicom, Essence, HAVAS

  • Worked with Etihad Airways, Volkswagen, Google, and more

BRANDS

WE TRAINED

WHO IS IT FOR

SMALL BUSINESS 

OWNERS

Looking to deep dive in Conversion Rate Optimisation

MARKETING
MANAGERS

Looking to enhance their

Conversion Optimisation skills

START UP
FOUNDERS

Looking to get started with Conversion Rate Optimisation

TESTIMONIALS

WE LOVE OUR PARTNERS

KANTAR WORLDPANEL

"He’s a great partner, always bringing state of the art knowledge about the digital marketing field, that helps enormously to improve the impact of our work in the media effectiveness area."

- Hernán Sánchez, Head of Expert Solutions at Kantar Asia

Let's discuss over coffee

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