Data Storytelling & Reporting Course

📊 Work with Data efficiently & effectively

✅ Acquire Data Visualisation know-how & best practices

💡 Develop captivating stories using data!

➡️ Apply the concepts on a real case study

Course Format:

3 hours (half-day)

Online or in-person


Beginner to Intermediate


Basic Excel & data skills

Data Storytelling & Reporting Course Agenda

Data Storytelling Essentials 💡

  • Learn how to work with & analyze data effectively

  • Understand Data Storytelling Fundamentals

  • Walkthrough Data Visualisation Best Practices

  • Learn how to get started with Data Storytelling for your scenario

Data Storytelling in Practice 📊

  • Practice Data Storytelling on a real-dataset or bring your own data to work with!

Who is the Data Storytelling and Reporting course for:

Startup Founders


Freelancers & Agency Owners

Marketing Managers

Marketing Directors

Digital Marketing Managers

Digital Marketing Directors

Brand Managers

SEO Specialists

Media Leads

SEO Content Writers​

Content Editors

Junior Data Analysts

About the Instructor

Sotirios Seridis
Founder & Head of Product Marketing, XYZ Lab

Digital Marketing Trainer & Instructor, on a mission, to train and upskill the next generation of digital marketing leaders in South East Asia.

Professional Experience:

  • Ex-Business Education Trainer at Facebook (via Rubicor)

  • Ex-Havas, Omnicom, WPP (Performance Marketing)

  • Hands-on practitioner, actively working on digital marketing campaigns

  • Trained 20+ companies in Google Ads, SEO, Analytics & Paid Social

  • Trained 2,000+ career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 1,000 individuals in digital marketing & Analytics


"Went in thinking I know enough basics, proven wrong at every session. Learned so many new things. Thank you so much Soti for your guidance!"


"Sotirios was very clear in his delivery and I like that he emphasised on strategic and critical thinking, helps bring the platform into perspective instead of merely teaching us how to read the data."


"Able to go in-depth in the tool learning, getting marketing insights and practice during training helps as well."


Frequently Asked Questions

Will this course help me to create data stories using data across all marketing channels?

Yes, the course is designed to teach you everything you need to get started with data storytelling using any data set. You will acquire a practical understanding of data storytelling techniques and data visualization best practices that we can use in any setting.

Is this course hands-on? Will I be able to practice data storytelling after attending the course?

Yes! The course will focus on practical data storytelling tips and data visualization best practices, as well as presentation techniques to help you go from theory to practice. You will also have the chance to work on a data storytelling challenge, on a real-life data set.

Do I need to have any prior experience in data analytics or any other tools to be able to attend the course?

The course does not require any prior experience in data analytics, digital marketing, or any specific data visualization tools. You will be able to follow through with the examples to learn how to develop compelling data stories regardless of your previous background or experience.