DIGITAL MARKETING MARKETING TRACKING MEASUREMENT & ANALYTICS

FROM A TO Z

Top 5 Course Takeaways

Learn how to set-up Objectives and KPIs

Learn the Fundamentals of Google Analytics

Learn how to measure Brand Objectives

Understand B2B Analytics & Measurement

Understand the Fundamentals of A/B Testing

WALKTHROUGH BOTH 

 B2C AND B2B EXAMPLES

  • Understand how to set up Business Objectives and KPIs

  • Learn the Fundamentals of Google Analytics

  • Learn how to measure Brand Objectives

  • Understand E-Commerce Analytics & Measurement

  • Understand B2B Analytics & Measurement

Walkthrough

B2C & B2B Examples

Learn how to measure Brand Objectives

Understand Facebook & Google Ads Measurement

MASTERCLASS AGENDA

PART

DIGITAL ANALYTICS FUNDAMENTALS

  • [FRAMEWORK] Objectives & Key Results (B2C & B2B examples)
     

  • Learn the fundamentals of Google Analytics and Google Analytics 4
     

  • Understand how to measure brand objectives
     

  • Understand the basics of Facebook and Google Ads Advertising
     

PART

DIGITAL ANALYTICS DEEP-DIVE

  • [FRAMEWORK] Objectives Laddering (B2C & B2B examples)
     

  • [FRAMEWORK] E-Commerce Tracking & Measurement
     

  • [FRAMEWORK] B2B Analytics & Measurement
     

  • Understand Pixels, Conversion Tags and UTM Tagging
     

PART

A/B TESTING FUNDAMENTALS

  • Learn the fundamentals of A/B Testing
     

  • Learn how to get started with A/B Testing and how to monitor the results
     

  • Examples of B2C & B2B A/B Testing

Principal Instructor

About the Instructor

Digital Marketing Instructor  |  Head of Performance Marketing  |  eCommerce and Analytics.

With over 10 years of agency experience working with big brands such as Unilever, Volkswagen, Etihad Airways, Google, and various Fortune 500 companies, Sotirios is the person to go to for your digital operations. 

  • Digital Marketing Instructor at General Assembly Singapore

  • Performance Marketing Instructor at REVOU

  • Guest Digital Marketing Instructor at Marketing Interactive

  • Guest Digital Marketing Instructor with QED Consulting

  • Guest Digital Marketing Instructor with The Experience Effect

  • Founder of XYZ Lab Digital Marketing Consultancy

  • Guest blogger at Marketing in Asia

  • Worked with WPP, Omnicom, Essence, HAVAS

  • Worked with Etihad Airways, Volkswagen, Google, and more

BRANDS

WE TRAINED

WHO IS IT FOR

SMALL BUSINESS 

OWNERS

Looking to deep dive in digital marketing analytics

MARKETING
MANAGERS

Looking to enhance their digital marketing analytics and project management skills

START UP
FOUNDERS

Looking to better understand the digital marketing anaytics landscape

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We are a “hands-on” performance marketing consultancy and digital marketing training firm in Singapore. We, build, train, guide and up-skill best-in-class digital marketing teams to deliver results.

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