DIGITAL MARKETING ANALYTICS TRAINING COURSE

YOUR DATA ARE TELLING A STORY

MAKE SURE YOU LISTEN

Walk away with a complete understanding of tracking, analytics and data storytelling:
 

  1. Learn how to track and measure your digital marketing campaigns

  2. Learn how to work with data, what and where to look for trends and insights

  3. Learn how to best visualise data to identify actionable insights

  4. Learn how to make data-driven decisions to optimise your marketing efforts

  5. Learn how to fully automate reporting via Google Data Studio

Advanced tracking and measurement

Uncover
Actionable Insights

Automate
Reporting

MASTERCLASS AGENDA

PART I

DIGITAL MARKETING ANALYTICS FUNDAMENTALS

  • Metrics that matter
     

  • Introduction to Google Analytics
     

  • Setup Google Analytics Goals and Events
     

  • Setup conversion tracking across all media channels


     

PART II

PAID MEDIA

ANALYTICS DEEP DIVE

  • Google Ads Metrics that matter and campaign optimisation deepdive
     

  • Social Media Analytics deep dive and paid social campaign deep dive
     

  • SEO measurement, metrics that matter and decision making


     

PART III

DATA STORYTELLING BEST PRACTICES

  • Data Storytelling best practices
     

  • Data visualisation best practices
     

  • Introduction ot Google Data Studio
     

  • Reporting Automation
     

  • Q&A



     

Principal Instructor

Sotirios

About the Instructor

Digital Marketing Instructor  |  Head of Performance Marketing  |  eCommerce and Analytics.

With over 10 years of agency experience working with big brands such as Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies, Sotirios is the person to go to for your digital operations. 

  • Digital Marketing Instructor and curriculum author at General Assembly Singapore

  • Performance Marketing Instructor at RevoU

  • Guest Digital Marketing Instructor at Marketing Interactive

  • Founder of XYZ Lab Digital Marketing Consultancy

  • Guest blogger at Marketing in Asia

  • Worked with WPP, Omnicom, Essence, HAVAS

  • Worked with Etihad Airways, Volkswagen, Google and more

BRANDS

WE TRAINED

WHO IS IT FOR

DIGITAL MARKETING

SPECIALIST

Looking to deep dive in digital and social analytics

MARKETING
MANAGER

 looking to level up their data storytelling skills and reporting automation skills

START UP
FOUNDERS

Looking to better understand the digital marketing analytics landscape

TESTIMONIALS

WE LOVE OUR PARTNERS

KANTAR WORLDPANEL

"He’s a great partner, always bringing state of the art knowledge about the digital marketing field, that helps enormously to improve the impact of our work in the media effectiveness area."

- Hernán Sánchez, Head of Expert Solutions at Kantar Asia

Let's discuss over coffee

Tranform your digital marketing strategy with cutting-edge marketing automation technologies.

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