Analytics Courses 📊

GOOGLE ANALYTICS 4

(GA4)

⭐️ BEST-SELLER

Duration: 6 Hours

Level: Intermediate

Agenda:

  • OKRs (Objectives & Key Results)

  • GA4 Set-up (Walkthrough)

  • GA4 Event Tracking

  • GA4 Navigation

  • GA4 Reports that matter

  • Data Analysis

  • Funnel Analysis

  • Attribution Modelling

  • GA4 Custom Reports

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DATA STORYTELLING &
REPORTING

 ⭐️ BEST-SELLER

Duration: 3 Hours

Level: Intermediate

Agenda:

  • Working with Data

  • Uncovering trends and insights

  • Data Storytelling Essentials

  • Data Visualisation best practices

  • Data Storytelling walkthrough

  • Data Storytelling exercise

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Duration: 3 Hours

Level: Intermediate

Agenda:

  • Get Started with GDS

  • Connect Data Sources

  • Report Building & Navigation

  • Filtering & Segmentation

  • Custom Metrics

  • Blend Data Sources

  • Data Visualisation best practices

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Testimonials

"Went in thinking I know enough basics, proven wrong at every session. Learned so many new things. Thank you so much Soti for your guidance!"

GOOGLE ANALYTICS

"Sotirios was very clear in his delivery and I like that he emphasised on strategic and critical thinking, helps bring the platform into perspective instead of merely teaching us how to read the data."

GOOGLE ANALYTICS

"Able to go in-depth in the tool learning, getting marketing insights and practice during training helps as well."

GOOGLE ANALYTICS

Digital Marketing Analytics Courses

Digital Marketing Analytics Courses for Industry Professionals, In-House teams, Startup Founders & Solopreneurs. Master Google Analytics, Digital Marketing Reporting & Data Analysis via real-life walkthroughs and examples.

About the Instructor

Sotirios Seridis
Founder & Head of Product Marketing, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on media planning & buying, digital analytics, and marketing automation.