Digital Marketing Strategy Course

➡️ Understand the current marketing & channel trends

💡 Identify the right messaging & channels for your business

📊 Set up objectives & Key Results (OKRs)

🚀 Develop a realistic Digital Marketing Strategy for your business

Course Format:

6 hours (full-day)

Online or in-person


Beginner to Advanced



Digital Marketing Strategy Course Agenda

Digital Marketing Strategy Essentials 🚀

  • Objectives & Key Results (OKRs)

  • Understand the evolving digital marketing landscape

  • Paid vs Organic Tactics - what's better for me?

  • Selecting the right channels and allocating resources

  • Customer Journey Mapping

Planning a Holistic Digital Marketing Strategy ✏️

  • Developing a top-level Digital Marketing Strategy (Framework)

  • Digital Marketing Tactics deep dive (via real-life examples)

  • Tactics Prioritazation

Digital Marketing Strategy in Practice ⚙️​

  • Develop your top-level Digital Marketing Strategy & Tactics in 30 minutes [Exercise]

Who is the ​​Digital Marketing Strategy course for:

Startup Founders


Freelancers & Agency Owners

Marketing Managers

Marketing Directors

Digital Marketing Managers

Digital Marketing Directors

Brand Managers

SEO Specialists

Media Leads

SEO Content Writers​

Content Editors

Junior Data Analysts

About the Instructor

Sotirios Seridis
Founder & Head of Product Marketing, XYZ Lab

Digital Marketing Trainer & Instructor, on a mission, to train and upskill the next generation of digital marketing leaders in South East Asia.

Professional Experience:

  • Ex-Business Education Trainer at Facebook (via Rubicor)

  • Ex-Havas, Omnicom, WPP (Performance Marketing)

  • Hands-on practitioner, actively working on digital marketing campaigns

  • Trained 20+ companies in Google Ads, SEO, Analytics & Paid Social

  • Trained 2,000+ career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 1,000 individuals in digital marketing & Analytics


"Went in thinking I know enough basics, proven wrong at every session. Learnt so many new things. Thank you so much Soti for your guidance!"


"I learned more than I actually anticipated because of the breadth and depth of topics Sotirios covered."


"The course was really an eye-opener for me."


Frequently Asked Questions

What is the difference between the Go-To-Market Strategy & the Digital Marketing Strategy courses?

The Go-To-Market Strategy course focuses on uncovering product-market-fit, brand positioning, and pricing strategies as well as developing a top-level marketing strategy involving both traditional and digital marketing channels. The Digital Marketing Strategy course focuses heavily on marketing your company online, dee-diving into the digital marketing landscape, channel & tactics.

Is the Digital Marketing Strategy course relevant to every industry (B2C, B2B, SaaS etc.)?

Yes, the course will enable you to develop a Digital Marketing Strategy for any industry & location. You will walk away with a clear understanding of how to structure, and develop a Digital Marketing Strategy for any company.

Will I be able to ask Strategy-related questions and get guidance after the course?

Our aim is to answer all of your  Digital Marketing Strategy-related questions during the course. If you need further guidance and support you can subscribe to XYZ Lab, where you will be able to ask unlimited questions and access all of our templates, guides & resources.