Digital Marketing Strategy Courses

Learn how to deploy a holistic Go-To-Market strategy for your business or startup. Understand the marketing landscape, deploy the right marketing tactics and explore different pricing strategies to set yourself apart from the competition.

Strategy Courses 🚀

GO-TO-MARKET STRATEGY

⭐️ BEST-SELLER

Duration: 6 Hours

Level: Intermediate

Agenda:

  • Market Analysis Fundamentals

  • Competitive Analysis

  • Brand Positioning

  • Pricing Strategy

  • Customer Journey Mapping

  • Go-To-Market Strategy

  • Marketing Channels & Tactics

➡️ Learn More

🚀 Download Slides

Duration: 3 Hours

Level: Intermediate

Agenda:

  • Digital Landscape & Channels

  • Paid vs Organic Tactics

  • Planning a Digital Strategy

  • Digital Research Tools

  • Marketing Analytics Tools

  • Content Marketing Tools

  • Marketing Analytics Tools

➡️ Learn More

🚀 Download Slides

SEO STRATEGY

⭐️ BEST-SELLER

Duration: 6 Hours

Level: Intermediate

Agenda:

  • Understand what SEO entails

  • Research your Industry SERPs

  • Develop an SEO Strategy

  • Search-friendly Content Strategy

  • Link Building Strategy

  • Managing SEO Agencies

  • Monitoring SEO Performance

➡️ Learn More

🚀 Download Slides

About the Instructor

Sotirios Seridis
Founder & Head of Product Marketing, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on media planning & buying, digital analytics, and marketing automation.

Testimonials

"Went in thinking I know enough basics, proven wrong at every session. Learnt so many new things. Thank you so much Soti for your guidance!"

DIGITAL MARKETING BOOTCAMP

"I learned more than I actually anticipated because of the breadth and depth of topics Sotirios covered."

DIGITAL MARKETING BOOTCAMP

"The course was really an eye-opener for me."

DIGITAL MARKETING BOOTCAMP