DIGITAL MARKETING TRAINING

Why you'll love the course:

Get started with Google Data Studio, from beginner to advanced! Build your own Google Analytics report via Google Data Studio. Learn how to blend data from different data sources to bring all channel reporting under a single interface.

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Walkthrough the entire dashboard set-up in a step by step, easy to understand and guided approach!

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Learning Outcomes:

• Learn how to get started with Google Data Studio

• Build your own reporting Dashboard step-by-step

• Learn how to visualise your data effectively

• Learn how to customise your charts and tables

• Learn how to compare different time periods

• Learn how to use filters and segments

• Learn how to create custom metrics

• Learn how to connect multiple data sources in the same report

Why you'll love the course:

Advanced campaign optimisation tactics to take your Facebook advertising to the next level!

Walkthrough campaign tracking and events set-up via the Facebook Pixel. Understand bidding strategies and campaign optimisation best practices.

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Walkthrough B2C and B2B campaign strategies and examples. Understand when, what and how to A/B Test.

Learning Outcomes:

• Walk-Through Reach & Frequency vs Auction campaigns

• Understand the Facebook Pixel and Facebook Events Set-up

• Understand Facebook’s bidding and optimisation strategies

• Learn how to develop and leverage Audiences effectively

• Explore Facebook advertising strategies for E-Commerce and B2B

• Understand creative best practices

• Learn how to optimise your Facebook campaigns for success

• Understand A/B testing, Conversion Lift and Brand Lift Studies

Why you'll love the course:

Learn how to take your E-Commerce Marketing to the next level via tried and tested strategies.

Walkthrough E-Commerce Growth Marketing tactics and best practices, based on real-life case studies.

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Understand what drives E-Commerce behaviour and how to optimise for efficiencies.

Learning Outcomes:

• Understand E-Commerce Business Metrics that matter

• Develop an E-Commerce measurement plan

• Understand the E-Commerce Marketing Fundamentals

• Learn E-Commerce Marketing Growth tactics and best practices

• Learn how to leverage Google Shopping Ads effectively

• Learn how to develop Facebook Campaigns for E-Commerce

• Learn how to optimise your E-Commerce Conversion Rate

• Learn the fundamentals of Amazon advertising

Why you'll love the course:

Learn how to build websites and landing pages that convert. Understand how to choose the right website platform for your business, how to optimise your homepage and explore tips and tricks to increase your conversion rate.

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Learn how to evaluate the success of your website and which metrics to focus on via both B2C and B2B examples.

Learning Outcomes:

• Learn how to choose the right platform for your website

• Understand how to measure website performance

• Learn when you need to optimise your website

• Learn how to optimise your website's homepage

• Learn how to increase your website's Conversion Rate

• Understand the tools you need to optimise your website

• Learn when and how to use landing pages

• Understand landing page optimisation fundamentals

Why you'll love the course:

Learn how to get started with Conversion Rate Optimisation. Understand how to measure your funnel's performance, how to spot quick wins and how to run meaningful A/B Tests.

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Get familiar with Google Optimise, Google Analytics Goal Funnels and explore attribution insights to optimise your digital marketing channels.

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Learning Outcomes:

• Learn how to get started with Conversion Rate Optimisation

• Understand how to track your entire conversion funnel

• Walkthrough B2C, B2B and SaaS examples

• Learn how to spot quick wins and insights that matter

• Learn how to run meaningful A/B Tests

• Learn how to use Google Optimise

• Learn how to call an A/B Test a winner

• Understand the fundamentals of Attribution Modelling

Why you'll love the course:

Understand how to set-up successful Google Ad campaigns from beginner to advanced. Learn how to budget for Paid Search, understand the importance of bidding strategies and immerse in campaign optimisation best practices.

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Learn how to develop channel synergies and the recipe behind successful Google Display and Video campaigns. Understand metrics that matter and how to develop meaningful campaign reports for your stakeholders.

Learning Outcomes:

• Strategize Paid Search campaigns with attention to details

• Identify the right keyword mix for your campaigns

• Forecast campaign budgets and expected results

• Utilise keyword match types effectively

• Optimise your ad-copies and ad-extensions for success

• Develop a campaign optimisation and A/B testing roadmap

• Apply automated bidding strategies

• Develop channel synergies beyond paid search

• Remarketing best practices

• Optimise your Google Display Network campaigns to maximise ROI

• Automate Google Ads Reporting

Why you'll love the course:

Learn how to get started with SEO via practical examples and live walkthroughs. Understand how search engines work and what they look for to rank pages.

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Get started with Google Search Console, understand the importance of featured snippets and how to implement them.

Learn how to get started with link building, understand the scope of work of an SEO agency and how to decide if it makes sense to outsource SEO for your startup.

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Learning Outcomes:

• Learn how Search Engines work

• Understand the fundamentals of successful SEO

• Walkthrough of keyword research for SEO

• Learn how to apply On-Page SEO for your website

• Understand feature snippets and how to implement them

• Learn the fundamentals of link building and how to acquire links

• Understand the scope of work of an SEO agency

• Learn when it makes sense to hire an SEO agency