DIGITAL MARKETING STRATEGY

FOR START-UPS

Top 5 Course Takeaways

Walkthrough Practical B2C and B2B Digital Strategy examples

Learn how to leverage Online Tools to gather Insights

Learn how to develop a Full-Funnel Strategy

Learn how to prioritise to maximise your Startup's resources

Access hands-on Frameworks to get started

WALK AWAY WITH A COMPLETE

DIGITAL MARKETING STRATEGY

FOR YOUR STARTUP

  • Develop a full-funnel digital strategy for your startup

  • Identify the right channels for your business

  • Learn from B2C and B2B Examples

  • Learn how to maximise your startup resources

  • Acquire in-depth customer knowledge

Practical B2C & B2B Examples

Maximise Startup Resources

Avoid costly

Startup Mistakes

MASTERCLASS AGENDA

PART

UNDERSTAND THE CUSTOMER AND INDUSTRY LANDSCAPE

  • [FRAMEWORK] Leverage FREE Tools to gather customer insights
     

  • [FRAMEWORK] Leverage FREE Tools to gather industry insights
     

  • [FRAMEWORK] Interpret Insights to make strategic decisions
     

  • [FRAMEWORK] Get Started with your digital marketing strategy


     

PART

DEVELOP A DIGITAL MARKETING STRATEGY FOR YOUR STARTUP

  • [FRAMEWORK] Develop a complete Digital Marketing Strategy for your Startup (B2C & B2B Walkthrough)
     

  • [FRAMEWORK] Set-up Objectives and KPIs (B2C & B2B Walkthrough)
     

  • [FRAMEWORK] How to prioritise based on available resources (Walkthrough for SMEs, Medium Size Companies & Corporates)

     

PART

IMPLEMENT YOUR DIGITAL STRATEGY

  • Tools you need to get started
    (B2C & B2B Walkthrough)
     

  • Human Resources you need to get started
    (B2C & B2B Walkthrough)

     

  • [FRAMEWORK] Digital Strategy Roadmap and Task Prioritisation 

About the Instructor

Digital Marketing Instructor  |  Ex-WPP  |  Ex-Omnicom | Founder of XYZ Lab

With over 10 years of agency experience working with big brands such as Unilever, Volkswagen, Etihad Airways, Google, and various Fortune 500 companies, Sotirios is the person to go to for your digital operations. 

  • Digital Marketing Instructor at General Assembly Singapore

  • Performance Marketing Instructor at REVOU

  • Guest Digital Marketing Instructor at Marketing Interactive

  • Guest Digital Marketing Instructor with QED Consulting

  • Guest Digital Marketing Instructor with The Experience Effect

  • Founder of XYZ Lab Digital Marketing Consultancy

  • Guest blogger at Marketing in Asia

  • Worked with WPP, Omnicom, Essence, HAVAS

  • Worked with Etihad Airways, Volkswagen, Google, and more

BRANDS

WE TRAINED

WHO IS IT FOR

SMALL BUSINESS 

OWNERS

Looking to deep dive in digital marketing

MARKETING
MANAGERS

 looking to enhance their digital marketing strategic and project management skills

START UP
FOUNDERS

Looking to better understand the digital marketing landscape

TESTIMONIALS

WE LOVE OUR PARTNERS

KANTAR WORLDPANEL

"He’s a great partner, always bringing state of the art knowledge about the digital marketing field, that helps enormously to improve the impact of our work in the media effectiveness area."

- Hernán Sánchez, Head of Expert Solutions at Kantar Asia

Let's discuss over coffee

Transform your digital marketing strategy with cutting-edge marketing automation technologies.

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We are a “hands-on” performance marketing consultancy and digital marketing training firm in Singapore. We, build, train, guide and up-skill best-in-class digital marketing teams to deliver results.

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