DIGITAL MARKETING STRATEGY
FOR START-UPS
Top 5 Course Takeaways
Walkthrough Practical B2C and B2B Digital Strategy examples
Learn how to leverage Online Tools to gather Insights
Learn how to develop a Full-Funnel Strategy
Learn how to prioritise to maximise your Startup's resources
Access hands-on Frameworks to get started
WALK AWAY WITH A COMPLETE
DIGITAL MARKETING STRATEGY
FOR YOUR STARTUP
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Develop a full-funnel digital strategy for your startup
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Identify the right channels for your business
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Learn from B2C and B2B Examples
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Learn how to maximise your startup resources
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Acquire in-depth customer knowledge
Practical B2C & B2B Examples
Maximise Startup Resources
Avoid costly
Startup Mistakes
MASTERCLASS AGENDA
PART
UNDERSTAND THE CUSTOMER AND INDUSTRY LANDSCAPE
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[FRAMEWORK] Leverage FREE Tools to gather customer insights
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[FRAMEWORK] Leverage FREE Tools to gather industry insights
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[FRAMEWORK] Interpret Insights to make strategic decisions
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[FRAMEWORK] Get Started with your digital marketing strategy
PART
DEVELOP A DIGITAL MARKETING STRATEGY FOR YOUR STARTUP
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[FRAMEWORK] Develop a complete Digital Marketing Strategy for your Startup (B2C & B2B Walkthrough)
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[FRAMEWORK] Set-up Objectives and KPIs (B2C & B2B Walkthrough)
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[FRAMEWORK] How to prioritise based on available resources (Walkthrough for SMEs, Medium Size Companies & Corporates)
PART
IMPLEMENT YOUR DIGITAL STRATEGY
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Tools you need to get started
(B2C & B2B Walkthrough)
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Human Resources you need to get started
(B2C & B2B Walkthrough)
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[FRAMEWORK] Digital Strategy Roadmap and Task Prioritisation
About the Instructor
Digital Marketing Instructor | Ex-WPP | Ex-Omnicom | Founder of XYZ Lab
With over 10 years of agency experience working with big brands such as Unilever, Volkswagen, Etihad Airways, Google, and various Fortune 500 companies, Sotirios is the person to go to for your digital operations.
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Digital Marketing Instructor at General Assembly Singapore
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Performance Marketing Instructor at REVOU
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Guest Digital Marketing Instructor at Marketing Interactive
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Guest Digital Marketing Instructor with QED Consulting
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Guest Digital Marketing Instructor with The Experience Effect
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Founder of XYZ Lab Digital Marketing Consultancy
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Guest blogger at Marketing in Asia
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Worked with WPP, Omnicom, Essence, HAVAS
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Worked with Etihad Airways, Volkswagen, Google, and more
BRANDS
WE TRAINED
WHO IS IT FOR
SMALL BUSINESS
OWNERS
Looking to deep dive in digital marketing
MARKETING
MANAGERS
looking to enhance their digital marketing strategic and project management skills
START UP
FOUNDERS
Looking to better understand the digital marketing landscape