PART

UNDERSTAND THE CUSTOMER AND INDUSTRY LANDSCAPE

• [FRAMEWORK] Leverage FREE Tools to gather customer insights
   

• [FRAMEWORK] Leverage FREE Tools to gather industry insights
   

• [FRAMEWORK] Interpret Insights to make strategic decisions
   

• [FRAMEWORK] Get Started with your digital marketing strategy
  
  
   

PART

DEVELOP A DIGITAL MARKETING STRATEGY FOR YOUR STARTUP

• [FRAMEWORK] Develop a complete Digital Marketing Strategy for your Startup (B2C & B2B Walkthrough)
   

• [FRAMEWORK] Set-up Objectives and KPIs (B2C & B2B Walkthrough)
   

• [FRAMEWORK] How to prioritise based on available resources (Walkthrough for SMEs, Medium Size Companies & Corporates)
  
   

PART

IMPLEMENT YOUR DIGITAL STRATEGY

• Tools you need to get started
  (B2C & B2B Walkthrough)
   

• Human Resources you need to get started
  (B2C & B2B Walkthrough)
   

• [FRAMEWORK] Digital Strategy Roadmap and Task Prioritisation 

Sotirios Seridis

Digital Marketing Instructor  |  Ex-WPP  |  Ex-Omnicom | Founder of XYZ Lab

With over 10 years of agency experience working with big brands such as Unilever, Volkswagen, Etihad Airways, Google, and various Fortune 500 companies, Sotirios is the person to go to for your digital operations. 

​

• Digital Marketing Instructor at General Assembly Singapore

• Performance Marketing Instructor at REVOU

• Guest Digital Marketing Instructor at Marketing Interactive

• Guest Digital Marketing Instructor with QED Consulting

• Guest Digital Marketing Instructor with The Experience Effect

• Founder of XYZ Lab Digital Marketing Consultancy

• Guest blogger at Marketing in Asia

• Worked with WPP, Omnicom, Essence, HAVAS

• Worked with Etihad Airways, Volkswagen, Google, and more