E-COMMERCE GROWTH MARKETING
FOR STARTUPS
Top 5 Course Takeaways
Understand the Facebook Pixel and Events set-up
Develop an E-Commerce measurement plan
Understand the E-Commerce Marketing Fundamentals
Learn E-Commerce Marketing Growth tactics and best practices
Learn the fundamentals of Amazon advertising
WALKTHROUGH
REAL-LIFE EXAMPLES
-
Understand E-Commerce Business Metrics that matter
-
Develop an E-Commerce measurement plan
-
Understand the E-Commerce Marketing Fundamentals
-
Learn E-Commerce Marketing Growth tactics and best practices
-
Learn how to leverage Google Shopping Ads effectively
Walkthrough
Real-Life Examples
Learn how to Optimise your campaigns
Learn the Fundamentals of Amazon Advertising
MASTERCLASS AGENDA
PART
FACEBOOK ADVERTISING
FUNDAMENTALS
-
Learn how the Facebook Auction works and the importance of Objectives
-
Learn how to set-up Events via the Facebook Pixel
-
Understand Facebook's bidding strategies
-
Understand creative best practices
PART
FACEBOOK ADVERTISING
DEEP-DIVE
-
Learn to Optimise your Facebook campaigns for success
-
Learn how to blend data from multiple data sources
-
Learn how to develop and leverage Audiences effectively
-
Understand A/B testing, Conversion Lift and Brand Lift Studies
PART
ADVERTISING STRATEGIES
-
E-Commerce Advertising Strategies
-
B2B Advertising Strategies
-
Bricks & Mortar Advertising Strategies
Principal Instructor
About the Instructor
Digital Marketing Instructor | Head of Performance Marketing | eCommerce and Analytics.
With over 10 years of agency experience working with big brands such as Unilever, Volkswagen, Etihad Airways, Google, and various Fortune 500 companies, Sotirios is the person to go to for your digital operations.
-
Digital Marketing Instructor at General Assembly Singapore
-
Performance Marketing Instructor at REVOU
-
Guest Digital Marketing Instructor at Marketing Interactive
-
Guest Digital Marketing Instructor with QED Consulting
-
Guest Digital Marketing Instructor with The Experience Effect
-
Founder of XYZ Lab Digital Marketing Consultancy
-
Guest blogger at Marketing in Asia
-
Worked with WPP, Omnicom, Essence, HAVAS
-
Worked with Etihad Airways, Volkswagen, Google, and more
BRANDS
WE TRAINED
WHO IS IT FOR
SMALL BUSINESS
OWNERS
Looking to understand what drives E-Commerce Growth
MARKETING
MANAGERS
Looking to enhance their
E-Commerce Marketing skills
START UP
FOUNDERS
Looking to scale their
E-Commerce Marketing