E-COMMERCE GROWTH MARKETING

FOR STARTUPS

Top 5 Course Takeaways

Understand the Facebook Pixel and Events set-up

Develop an E-Commerce measurement plan

Understand the E-Commerce Marketing Fundamentals

Learn E-Commerce Marketing Growth tactics and best practices

Learn the fundamentals of Amazon advertising

WALKTHROUGH

REAL-LIFE EXAMPLES

  • Understand E-Commerce Business Metrics that matter

  • Develop an E-Commerce measurement plan

  • Understand the E-Commerce Marketing Fundamentals

  • Learn E-Commerce Marketing Growth tactics and best practices

  • Learn how to leverage Google Shopping Ads effectively

Walkthrough

Real-Life Examples

Learn how to Optimise your campaigns

Learn the Fundamentals of Amazon Advertising

MASTERCLASS AGENDA

PART

FACEBOOK ADVERTISING

 FUNDAMENTALS

  • Learn how the Facebook Auction works and the importance of Objectives
     

  • Learn how to set-up Events via the Facebook Pixel
     

  • Understand Facebook's bidding strategies
     

  • Understand creative best practices
     

PART

FACEBOOK ADVERTISING

 DEEP-DIVE

  • Learn to Optimise your Facebook campaigns for success
     

  • Learn how to blend data from multiple data sources
     

  • Learn how to develop and leverage Audiences effectively
     

  • Understand A/B testing, Conversion Lift and Brand Lift Studies

PART

ADVERTISING STRATEGIES

  • E-Commerce Advertising Strategies
     

  • B2B Advertising Strategies
     

  • Bricks & Mortar Advertising Strategies

Principal Instructor

About the Instructor

Digital Marketing Instructor  |  Head of Performance Marketing  |  eCommerce and Analytics.

With over 10 years of agency experience working with big brands such as Unilever, Volkswagen, Etihad Airways, Google, and various Fortune 500 companies, Sotirios is the person to go to for your digital operations. 

  • Digital Marketing Instructor at General Assembly Singapore

  • Performance Marketing Instructor at REVOU

  • Guest Digital Marketing Instructor at Marketing Interactive

  • Guest Digital Marketing Instructor with QED Consulting

  • Guest Digital Marketing Instructor with The Experience Effect

  • Founder of XYZ Lab Digital Marketing Consultancy

  • Guest blogger at Marketing in Asia

  • Worked with WPP, Omnicom, Essence, HAVAS

  • Worked with Etihad Airways, Volkswagen, Google, and more

BRANDS

WE TRAINED

WHO IS IT FOR

SMALL BUSINESS 

OWNERS

Looking to understand what drives E-Commerce Growth

MARKETING
MANAGERS

Looking to enhance their

E-Commerce Marketing skills

START UP
FOUNDERS

Looking to scale their
E-Commerce Marketing 

TESTIMONIALS

WE LOVE OUR PARTNERS

KANTAR WORLDPANEL

"He’s a great partner, always bringing state of the art knowledge about the digital marketing field, that helps enormously to improve the impact of our work in the media effectiveness area."

- Hernán Sánchez, Head of Expert Solutions at Kantar Asia

Let's discuss over coffee

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We are a “hands-on” performance marketing consultancy and digital marketing training firm in Singapore. We, build, train, guide and up-skill best-in-class digital marketing teams to deliver results.

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