E-COMMERCE MARKETING STRATEGY

 TRAINING COURSE

E-Commerce Marketing Strategy

HOW TO MARKET AN E-COMMERCE BUSINESS FROM A TO Z

Walk away with an E-Commerce Marketing roadmap you can follow and a wealth of digital marketing ideas to scale your E-Commerce startup:
 

  1. Learn how to choose the right E-Commerce platforms and tools to get started

  2. Learn how to optimise your E-Commerce product pages to convert

  3. Learn how to setup and optimise E-Commerce marketing campaigns

  4. Learn how to track your E-Commerce marketing campaigns

  5. Learn how and when to scale your E-Commerce Marketing campaigns

Choose the right
E-Commerce platforms

Optimise your
E-Commerce Campaigns

Grow and scale your
E-Commerce Business

MASTERCLASS AGENDA

PART I

E-COMMERCE FUNDAMENTALS

  • E-Commece set-up fundamentals, everything you need to know before you get started
     

  • How to choose the right
    E-Commerce platforms and tools

     

  • E-Commerce Funnel Strategy fundamentals [FRAMEWORK]

PART II

E-COMMERCE
MARKETING STRATEGY

  • Develop product pages that convert & eCommerce copywriting best practices
     

  • Optimise your website funnel, focus on details that matter
     

  • E-Commerce advertising best practices to maximize ROI
     

PART III

E-COMMERCE TRACKING AND OPTIMISATION TACTICS

  • E-Commerce tracking and measurement - what you need to look into on a daily, weekly and monthly basis
     

  • E-Commerce Optimisation [FRAMEWORK]

     

Principal Instructor

Sotirios

About the Instructor

Digital Marketing Instructor  |  Head of Performance Marketing  |  eCommerce and Analytics.

With over 10 years of agency experience working with big brands such as Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies, Sotirios is the person to go to for your digital operations. 

  • Digital Marketing Instructor and curriculum author at General Assembly Singapore

  • Performance Marketing Instructor at RevoU

  • Guest Digital Marketing Instructor at Marketing Interactive

  • Founder of XYZ Lab Digital Marketing Consultancy

  • Guest blogger at Marketing in Asia

  • Worked with WPP, Omnicom, Essence, HAVAS

  • Worked with Etihad Airways, Volkswagen, Google and more

BRANDS

WE TRAINED

WHO IS IT FOR

DIGITAL MARKETING

SPECIALIST

Looking to deep dive into
E-Commerce Marketing

MARKETING
MANAGER

 looking to immerse into
E-Commerce and conversion rate optimisation tactics

START UP
FOUNDERS

Looking to understand how to get started and scale their
E-Commerce Business

TESTIMONIALS

WE LOVE OUR PARTNERS

KANTAR WORLDPANEL

"He’s a great partner, always bringing state of the art knowledge about the digital marketing field, that helps enormously to improve the impact of our work in the media effectiveness area."

- Hernán Sánchez, Head of Expert Solutions at Kantar Asia

Let's discuss over coffee

Transform your digital marketing strategy with cutting-edge marketing automation technologies.

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