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What's included in the E-Commerce Report Template:

  • Work-ready E-Commerce Report Template - get started in minutes 

  • Channel E-Commerce Reporting table

  • Monthly E-Commerce Reporting table

  • Product E-Commerce Reporting table

  • All the E-Commerce report metrics you need to measure your business performance

  • Pre-filled examples E-Commerce Reporting tables to start quickly & easily

E-Commerce Reporting Template

Download our FREE E-Commerce Reporting Template, including everything you need to measure your eCommerce performance quickly & easily 📊

Who should download our Free E-Commerce Reporting Template?

  • You are a beginner or intermediate in E-Commerce Analytics, looking to get started

  • You are an E-Commerce Analyst, looking for a quick & easy eCommerce reporting template

  • You are a Digital Marketer looking to organize your eCommerce reporting and measure what matters

E-Commerce Reporting Metrics that matter

How to Report on your eCommerce Performance

AWARENESS:

WEBSITE SESSIONS OR MOBILE APP VISITS

  • 📊 Website Sessions refer to your website traffic, website visits to all your website pages

  • 📊 Mobile App Visits refer to the number of visits to your mobile app

AWARENESS:

COST PER SESSION OR COST PER MOBILE APP VISIT

  • 📊 Cost per Session refer to the total number or website visits divided by your marketing cost

  • 📊 Cost per Mobile App visit refer to the total number of mobile app visits divided by marketing cost

CONSIDERATION:
ADD TO CARTS

  • 📊 Add to Carts refer to the total number or times a user added one or more products to the cart

CONSIDERATION:

% DROP OFF RATE FROM WEBSITE OR MOBILE APP VISIT TO ADD TO CART

  • 📊 % of Drop Off Rate from Session or Mobile App Visits to Add to Cart refers to the ratio of sessions or mobile app visits that did not result in the user adding one or more products to your eCommerce basket

CONSIDERATION:

CHECKOUTS

  • 📊 Checkouts refer to the number of times users proceeded from Add to Cart to Checkout

CONSIDERATION:

% DROP OFF RATE FROM ADD TO CART TO CHECKOUT

  • 📊 % of Drop Off Rate from Add to Cart to Checkouts refers to the ratio of Add to Carts that did not result in the user proceeding to Checkout

PURCHASE:

SALES

  • 📊 Sales refer to the number of times users completed an eCommerce transaction

PURCHASE:

COST PER SALE

  • 📊 Cost per Sale referS to the total marketing cost divided by the number of eCommerce transactions

PURCHASE:

REVENUE

  • 📊 Revenue refers to the $ dollar amount generated by your eCommerce transactions

PURCHASE:

AVERAGE ORDER VALUE (AOV)

  • 📊 Average Order Value (AOV) refers to the average $ dollar amount generated for every eCommerce transaction
    (Revenue / Total number of eCommerce transactions)

PURCHASE:

ROAS (Return on Ad Spend)

  • 📊 ROAS (return on ad spend) is the return you are generating from every paying customer as a result of your marketing activity ((Revenue - Marketing Cost) / (Marketing Cost)). A better way to calculate ROAS is to base it on the revenue of the customer lifetime value of each customer rather than a single sale

I grabbed the E-Commerce Reporting Template, what's next?

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