FACEBOOK CAMPAIGN

OPTIMISATION TACTICS

Top 5 Course Takeaways

Understand the Facebook Pixel and Events set-up

Learn how to optimise your Facebook campaigns for success

Learn how to develop audiences effectively

Understand creative best-practices

Explore B2C & B2B advertising strategies

WALKTHROUGH BOTH 

 B2C AND B2B EXAMPLES

  • Walk-Through Reach & Frequency vs Auction campaigns

  • Understand the Facebook Pixel and Facebook Events Set-up

  • Understand Facebook’s bidding and optimisation strategies

  • Learn how to develop and leverage Audiences effectively

  • Explore Facebook advertising strategies for E-Commerce and B2B

Walkthrough

B2C & B2B Examples

Learn how to Optimise your campaigns

Understand Creative

Best Practices

MASTERCLASS AGENDA

PART

FACEBOOK ADVERTISING

 FUNDAMENTALS

  • Learn how the Facebook Auction works and the importance of Objectives
     

  • Learn how to set-up Events via the Facebook Pixel
     

  • Understand Facebook's bidding strategies
     

  • Understand creative best practices
     

PART

FACEBOOK ADVERTISING

 DEEP-DIVE

  • Learn to Optimise your Facebook campaigns for success
     

  • Learn how to blend data from multiple data sources
     

  • Learn how to develop and leverage Audiences effectively
     

  • Understand A/B testing, Conversion Lift and Brand Lift Studies

PART

ADVERTISING STRATEGIES

  • E-Commerce Advertising Strategies
     

  • B2B Advertising Strategies
     

  • Bricks & Mortar Advertising Strategies

Principal Instructor

About the Instructor

Digital Marketing Instructor  |  Head of Performance Marketing  |  eCommerce and Analytics.

With over 10 years of agency experience working with big brands such as Unilever, Volkswagen, Etihad Airways, Google, and various Fortune 500 companies, Sotirios is the person to go to for your digital operations. 

  • Digital Marketing Instructor at General Assembly Singapore

  • Performance Marketing Instructor at REVOU

  • Guest Digital Marketing Instructor at Marketing Interactive

  • Guest Digital Marketing Instructor with QED Consulting

  • Guest Digital Marketing Instructor with The Experience Effect

  • Founder of XYZ Lab Digital Marketing Consultancy

  • Guest blogger at Marketing in Asia

  • Worked with WPP, Omnicom, Essence, HAVAS

  • Worked with Etihad Airways, Volkswagen, Google, and more

BRANDS

WE TRAINED

WHO IS IT FOR

SMALL BUSINESS 

OWNERS

Looking to deep dive in Facebook Advertising

MARKETING
MANAGERS

Looking to enhance their

Facebook Advertising skills

START UP
FOUNDERS

Looking to better understand Facebook Advertising

TESTIMONIALS

WE LOVE OUR PARTNERS

KANTAR WORLDPANEL

"He’s a great partner, always bringing state of the art knowledge about the digital marketing field, that helps enormously to improve the impact of our work in the media effectiveness area."

- Hernán Sánchez, Head of Expert Solutions at Kantar Asia

Let's discuss over coffee

Transform your digital marketing strategy with cutting-edge marketing automation technologies.

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