PART

FACEBOOK ADVERTISING

 FUNDAMENTALS

• Learn how the Facebook Auction works and the importance of Objectives
   

• Learn how to set-up Events via the Facebook Pixel
   

• Understand Facebook's bidding strategies
   

• Understand creative best practices
   

PART

FACEBOOK ADVERTISING

 DEEP-DIVE

• Learn to Optimise your Facebook campaigns for success
   

• Learn how to blend data from multiple data sources
   

• Learn how to develop and leverage Audiences effectively
   

• Understand A/B testing, Conversion Lift and Brand Lift Studies

PART

ADVERTISING STRATEGIES

• E-Commerce Advertising Strategies
   

• B2B Advertising Strategies
   

• Bricks & Mortar Advertising Strategies

Principal Instructor

Sotirios

About the Instructor

Digital Marketing Instructor  |  Head of Performance Marketing  |  eCommerce and Analytics.

With over 10 years of agency experience working with big brands such as Unilever, Volkswagen, Etihad Airways, Google, and various Fortune 500 companies, Sotirios is the person to go to for your digital operations. 

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• Digital Marketing Instructor at General Assembly Singapore

• Performance Marketing Instructor at REVOU

• Guest Digital Marketing Instructor at Marketing Interactive

• Guest Digital Marketing Instructor with QED Consulting

• Guest Digital Marketing Instructor with The Experience Effect

• Founder of XYZ Lab Digital Marketing Consultancy

• Guest blogger at Marketing in Asia

• Worked with WPP, Omnicom, Essence, HAVAS

• Worked with Etihad Airways, Volkswagen, Google, and more