Go-To-Market Strategy Course

➡️ Analyse your Industry & Target Audience

📊 Audit your Competition

💡 Position & Differentiate your Business

🚀 Develop your Go-To-Market Strategy

Course Format:

6 hours (full-day)

Online or in-person


Beginner to Advanced



​Go-To-Market Strategy Course Agenda

Market Analysis Essentials 📊

  • Market Analysis tools and frameworks

  • Competitive Analysis Framework

  • Brand Positioning & Differentiation framework

  • Pricing Strategies Explained

  • Customer Journey Mapping

  • Customer Research techniques

Go-To-Market Strategy development ✏️

  • Go-To-Market Strategy development (via real-life examples)

  • Marketing Tactics deep dive

  • Go-To-Market Roadmap & Prioritization

Go-To-Market Strategy in Practice 🚀​

  • Develop your top-level Go-To-Market Strategy in 30 minutes [Exercise]

Who is the ​​Go-To-Market Strategy course for:

Startup Founders


Freelancers & Agency Owners

Marketing Managers

Marketing Directors

Digital Marketing Managers

Digital Marketing Directors

Brand Managers

SEO Specialists

Media Leads

SEO Content Writers​

Content Editors

Junior Data Analysts

About the Instructor

Sotirios Seridis
Founder & Head of Product Marketing, XYZ Lab

Digital Marketing Trainer & Instructor, on a mission, to train and upskill the next generation of digital marketing leaders in South East Asia.

Professional Experience:

  • Ex-Business Education Trainer at Facebook (via Rubicor)

  • Ex-Havas, Omnicom, WPP (Performance Marketing)

  • Hands-on practitioner, actively working on digital marketing campaigns

  • Trained 20+ companies in Google Ads, SEO, Analytics & Paid Social

  • Trained 2,000+ career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 1,000 individuals in digital marketing & Analytics


"Went in thinking I know enough basics, proven wrong at every session. Learnt so many new things. Thank you so much Soti for your guidance!"


"I learned more than I actually anticipated because of the breadth and depth of topics Sotirios covered."


"The course was really an eye-opener for me."


Frequently Asked Questions

Will this help me to develop a Go-To-Market Strategy to raise startup funding?

Yes, the course will walk you through a complete step-by-step approach to developing a Go-To-Market Strategy that you can use for fundraising and present to investors. You will gain a deep understanding of what a successful Go-To-Market Strategy entails and get exposed to plenty of real-life examples of Go-To-Market strategy documents.

Is the Go-To-Market Strategy course relevant to every industry (B2C, B2B, SaaS etc.)?

Yes, the course will enable you to develop a Go-To-Market Strategy for any industry & location. You will walk away with a clear understanding of how to structure, and develop a Go-To-Market Strategy for any company.

Will I be able to ask Strategy-related questions and get guidance after the course?

Our aim is to answer all of your Go-To-Market-Strategy-related questions during the course. If you need further guidance and support you can subscribe to XYZ Lab, where you will be able to ask unlimited questions and access all of our templates, guides & resources.