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Google Ads Benchmarks in Australia

Important notes on the Google Ads Benchmarks for Australia

Google Ads benchmarks in Australia are calculated on the basis of the average cost per click, CTR, cost per acquisition, and conversion rate for each industry. Australia Benchmarks are useful to compare your Google Ads campaign performance vs similar or competitive companies.

The Google Ads Benchmarks listed above are only relevant to Google Ads advertisers in Australia. Google Ads Benchmarks should not be used as a measure of campaign success but rather as add-on intelligence to better understand your industry.

The best measure of success is your historical Google Ads campaign performance in Australia. Moreover, a good Google Ads benchmark is one that allows you to be profitable as a company. 

Frequently Asked Questions
on Australia Google Ads Benchmarks

How are the Google Ads Benchmarks in Australia calculated? How often are the benchmarks calculated?

Australia Google Ads Benchmarks are taken from Google Keyword Planners and they are relevant to the most common search queries for each sector. The cost per acquisition and conversion rate range is calculated on the basis of industry margins and item value in each industry. We update and re-calculate the Google Ads benchmarks in Australia every 6 months.

Are the Google Ads Benchmarks relevant to all campaign types? (Search, Display, YouTube, Performance Max, Mobile App etc.)

Google Ads benchmarks in Australia are relevant to Paid Search Campaigns targeting Australia. Benchmarks for Google Display Network, YouTube, Performance Max, and Mobile App campaigns in Singapore will differ.

I cannot find my vertical, can you please update the Google Ads Benchmarks in Australia to include my industry?

If you are an active Google Ads advertiser in Australia, please contact us, or email us at with your request. You can also work with us to improve your Google Ads campaign performance or request a Google Ads Audit for your Australia campaigns.

What do the Google Ads Benchmarks in Australia depend on? What are the variables that affect campaign performance in Australia?

Australia is one of the most affluent countries in APAC and one of the most geographically and racially diverse countries in the Asia Pacific. Hence, advertising on Google Ads is expected to be a lot more expensive versus emerging South East Asian countries - but at the same time, your customer lifetime value is also expected to be higher in Australia. Australia's GDP growth, inflation, and political and economic environment may also affect Google Ads benchmarks in Australia.

Explore Google Ads Benchmarks by industry in Australia 🚀

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