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Google Ads Benchmarks in Germany

Important notes on the Google Ads Benchmarks for Germany

Google Ads benchmarks in Germany are calculated on the basis of the average cost per click, CTR, cost per acquisition, and conversion rate for each industry. Germany Benchmarks are useful to compare your Google Ads campaign performance vs similar or competitive companies.

The Google Ads Benchmarks listed above are only relevant to Google Ads advertisers in Germany. Google Ads Benchmarks should not be used as a measure of campaign success but rather as add-on intelligence to better understand your industry.

The best measure of success is your historical Google Ads campaign performance in Germany. Moreover, a good Google Ads benchmark is one that allows you to be profitable as a company. 

Frequently Asked Questions
on Germany Google Ads Benchmarks

How are the Google Ads Benchmarks in Germany calculated? How often are the benchmarks calculated?

Germany Google Ads Benchmarks are taken from Google Keyword Planners and they are relevant to the most common search queries for each sector. The cost per acquisition and conversion rate range is calculated on the basis of industry margins and item value in each industry. We update and re-calculate the Google Ads benchmarks in Germany every 6 months.

Are the Google Ads Benchmarks relevant to all campaign types? (Search, Display, YouTube, Performance Max, Mobile App etc.)

Google Ads benchmarks in Germany are relevant to Paid Search Campaigns targeting Germany. Benchmarks for Google Display Network, YouTube, Performance Max, and Mobile App campaigns in Germany will differ.

I cannot find my vertical, can you please update the Google Ads Benchmarks in Germany to include my industry?

If you are an active Google Ads advertiser in Germany please contact us, or email us at with your request. You can also work with us to improve your Google Ads campaign performance or request a Google Ads Audit for your Germany campaigns.

What do the Google Ads Benchmarks in Germany depend on? What are the variables that affect campaign performance in Germany?

Google Ads Benchmarks in Austria are affected by the following factors: Seasonality, Industry Margins, Competitive Landscape, EURO currency exchange rate versus the USD, and the quality of your ads, landing pages, and Google Ads campaign optimization.

Explore Google Ads Benchmarks by industry in Germany 🚀

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