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Google Ads Benchmarks in Indonesia

Important notes on the Google Ads Benchmarks for Indonesia

Google Ads benchmarks in Indonesia are calculated on the basis of the average cost per click, CTR, cost per acquisition, and conversion rate for each industry. Indonesia Benchmarks are useful to compare your Google Ads campaign performance vs similar or competitive companies.

The Google Ads Benchmarks listed above are only relevant to Google Ads advertisers in Indonesia. Google Ads Benchmarks should not be used as a measure of campaign success but rather as add-on intelligence to better understand your industry.

The best measure of success is your historical Google Ads campaign performance in Indonesia. Moreover, a good Google Ads benchmark is one that allows you to be profitable as a company. 

Frequently Asked Questions
on Indonesia Google Ads Benchmarks

How are the Google Ads Benchmarks in Indonesia calculated? How often are the benchmarks calculated?

Indonesia Google Ads Benchmarks are taken from Google Keyword Planners and they are relevant to the most common search queries for each sector. The cost per acquisition and conversion rate range is calculated on the basis of industry margins and item value in each industry. We update and re-calculate the Google Ads benchmarks in Indonesia every 6 months.

Are the Google Ads Benchmarks relevant to all campaign types? (Search, Display, YouTube, Performance Max, Mobile App etc.)

Google Ads benchmarks in Indonesia are relevant to Paid Search Campaigns targeting Indonesia. Benchmarks for Google Display Network, YouTube, Performance Max, and Mobile App campaigns in Indonesia will differ.

I cannot find my vertical, can you please update the Google Ads Benchmarks in Indonesia to include my industry?

If you are an active Google Ads advertiser in Indonesia, please contact us, or email us at with your request. You can also work with us to improve your Google Ads campaign performance or request a Google Ads Audit for your Singapore campaigns.

What do the Google Ads Benchmarks in Indonesia depend on? What are the variables that affect campaign performance in Indonesia?

Indonesia is the largest and most populated country in South East Asia. Indonesia's GDP per capita is relatively low compared to the neighboring SEA countries and the market is growing rapidly in recent years, thus the expected cost per click, cost per acquisition, are expected to be lower compared to mature economies.

Explore Google Ads Benchmarks by industry in Indonesia 🚀

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