You may also be interested in Google Ads Benchmarks for the following countries:
Google Ads Benchmarks in APAC:
Google Ads Benchmarks in North America:
Google Ads Benchmarks in Latin America:
Google Ads Benchmarks in India Subcontinent:
Google Ads Benchmarks in Europe:
Google Ads Benchmarks in the Middle East & North Africa:
Google Ads Benchmarks in Egypt
Google Ads Benchmarks in Africa:
Important notes on the Google Ads Benchmarks for Kenya
Google Ads benchmarks in Kenya are calculated on the basis of the average cost per click, CTR, cost per acquisition, and conversion rate for each industry. Kenya Benchmarks are useful to compare your Google Ads campaign performance vs similar or competitive companies.
The Google Ads Benchmarks listed above are only relevant to Google Ads advertisers in Kenya. Google Ads Benchmarks should not be used as a measure of campaign success but rather as add-on intelligence to better understand your industry.
The best measure of success is your historical Google Ads campaign performance in Kenya. Moreover, a good Google Ads benchmark is one that allows you to be profitable as a company.
Frequently Asked Questions
on Kenya Google Ads Benchmarks
How are the Google Ads Benchmarks in Kenya calculated? How often are the benchmarks calculated?
Kenya Google Ads Benchmarks are taken from Google Keyword Planners and they are relevant to the most common search queries for each sector. The cost per acquisition and conversion rate range is calculated on the basis of industry margins and item value in each industry. We update and re-calculate the Google Ads benchmarks in Kenya every 6 months.
Are the Google Ads Benchmarks relevant to all campaign types? (Search, Display, YouTube, Performance Max, Mobile App etc.)
Google Ads benchmarks in Kenya are relevant to Paid Search Campaigns targeting Kenya. Benchmarks for Google Display Network, YouTube, Performance Max, and Mobile App campaigns in Kenya will differ.
I cannot find my vertical, can you please update the Google Ads Benchmarks in Kenya to include my industry?
What do the Google Ads Benchmarks in Kenya depend on? What are the variables that affect campaign performance in Kenya?
Google Ads Benchmarks in Kenya are affected by the following factors: Seasonality, Industry Margins, Competitive Landscape, KES currency exchange rate versus the USD, and the quality of your ads, landing pages, and Google Ads campaign optimization.