top of page

Google Ads Benchmarks in Malaysia

Important notes on the Google Ads Benchmarks for Malaysia

Google Ads benchmarks in Malaysia are calculated on the basis of the average cost per click, CTR, cost per acquisition, and conversion rate for each industry. Malaysia Benchmarks are useful to compare your Google Ads campaign performance vs similar or competitive companies.

The Google Ads Benchmarks listed above are only relevant to Google Ads advertisers in Malaysia. Google Ads Benchmarks should not be used as a measure of campaign success but rather as add-on intelligence to better understand your industry.

The best measure of success is your historical Google Ads campaign performance in Malaysia. Moreover, a good Google Ads benchmark is one that allows you to be profitable as a company. 

Frequently Asked Questions
on Malaysia Google Ads Benchmarks

How are the Google Ads Benchmarks in Malaysia calculated? How often are the benchmarks calculated?

Malaysia Google Ads Benchmarks are taken from Google Keyword Planners and they are relevant to the most common search queries for each sector. The cost per acquisition and conversion rate range is calculated on the basis of industry margins and item value in each industry. We update and re-calculate the Google Ads benchmarks in Malaysia every 6 months.

Are the Google Ads Benchmarks relevant to all campaign types? (Search, Display, YouTube, Performance Max, Mobile App etc.)

Google Ads benchmarks in Malaysia are relevant to Paid Search Campaigns targeting Malaysia. Benchmarks for Google Display Network, YouTube, Performance Max, and Mobile App campaigns in Malaysia will differ.

I cannot find my vertical, can you please update the Google Ads Benchmarks in Malaysia to include my industry?

If you are actively advertising with Google Ads in Malaysia, please contact us, or email us at with your request. You can also work with us to improve your Google Ads campaign performance or request a Google Ads Audit for your Malaysia campaigns.

What do the Google Ads Benchmarks in Malaysia depend on? What are the variables that affect campaign performance in Malaysia?

Malaysia is a country of over 30 million people, with over 9 cities housing over half a million people. Thus Malaysia is a very diverse country when it comes to economic development, which means that Google Ads Benchmarks in Malaysia will greatly vary depending on your targeted location. If you are targeting Kuala Lumpur and other Malaysian urban hubs you can expect your cost per click and cost per acquisition to be 15-30% higher compared to Malaysia's average. Seasonality and external economic factors may also affect industry benchmarks in Malaysia.

Explore Google Ads Benchmarks by industry in Malaysia 🚀

bottom of page