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Google Ads Benchmarks in New Zealand

Important notes on the Google Ads Benchmarks for New Zealand

Google Ads benchmarks in New Zealand are calculated on the basis of the average cost per click, CTR, cost per acquisition, and conversion rate for each industry. New Zealand Benchmarks are useful to compare your Google Ads campaign performance vs similar or competitive companies.

The Google Ads Benchmarks listed above are only relevant to Google Ads advertisers in New Zealand. Google Ads Benchmarks should not be used as a measure of campaign success but rather as add-on intelligence to better understand your industry.

The best measure of success is your historical Google Ads campaign performance in New Zealand. Moreover, a good Google Ads benchmark is one that allows you to be profitable as a company. 

Frequently Asked Questions
on New Zealand Google Ads Benchmarks

How are the Google Ads Benchmarks in New Zealand calculated? How often are the benchmarks calculated?

New Zealand Google Ads Benchmarks are taken from Google Keyword Planners and they are relevant to the most common search queries for each sector. The cost per acquisition and conversion rate range is calculated on the basis of industry margins and item value in each industry. We update and re-calculate the Google Ads benchmarks in New Zealand every 6 months.

Are the Google Ads Benchmarks relevant to all campaign types? (Search, Display, YouTube, Performance Max, Mobile App etc.)

Google Ads benchmarks in New Zealand are relevant to Paid Search Campaigns targeting New Zealand. Benchmarks for Google Display Network, YouTube, Performance Max, and Mobile App campaigns in New Zealand will differ.

I cannot find my vertical, can you please update the Google Ads Benchmarks in New Zealand to include my industry?

If you are an active Google Ads advertiser in New Zealand, please contact us, or email us at with your request. You can also work with us to improve your Google Ads campaign performance or request a Google Ads Audit for your New Zealand campaigns.

What do the Google Ads Benchmarks in New Zealand depend on? What are the variables that affect campaign performance in New Zealand?

New Zealand is one of the most affluent countries in APAC. The majority of New Zealand's population is located in Auckland (the capital), hence CPCs and CPAs may vary based on the targeted location. New Zealand's GDP growth, inflation rates, consumer trends, and seasonality may also affect New Zealand Google Ads benchmarks.

Explore Google Ads Benchmarks by industry in New Zealand 🚀

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