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Google Ads Benchmarks in Nigeria

Important notes on the Google Ads Benchmarks for Nigeria

Google Ads benchmarks in Nigeria are calculated on the basis of the average cost per click, CTR, cost per acquisition, and conversion rate for each industry. Nigeria Benchmarks are useful to compare your Google Ads campaign performance vs similar or competitive companies.

The Google Ads Benchmarks listed above are only relevant to Google Ads advertisers in Nigeria. Google Ads Benchmarks should not be used as a measure of campaign success but rather as add-on intelligence to better understand your industry.

The best measure of success is your historical Google Ads campaign performance in Nigeria. Moreover, a good Google Ads benchmark is one that allows you to be profitable as a company. 

Frequently Asked Questions
on Nigeria Google Ads Benchmarks

How are the Google Ads Benchmarks in Nigeria calculated? How often are the benchmarks calculated?

Nigeria Google Ads Benchmarks are taken from Google Keyword Planners and they are relevant to the most common search queries for each sector. The cost per acquisition and conversion rate range is calculated on the basis of industry margins and item value in each industry. We update and re-calculate the Google Ads benchmarks in Nigeria every 6 months.

Are the Google Ads Benchmarks relevant to all campaign types? (Search, Display, YouTube, Performance Max, Mobile App etc.)

Google Ads benchmarks in Nigeria are relevant to Paid Search Campaigns targeting Nigeria. Benchmarks for Google Display Network, YouTube, Performance Max, and Mobile App campaigns in Nigeria will differ.

I cannot find my vertical, can you please update the Google Ads Benchmarks in Nigeria to include my industry?

If you are an active Google Ads advertiser in Nigeria, please contact us, or email us at with your request. You can also work with us to improve your Google Ads campaign performance or request a Google Ads Audit for your Nigeria campaigns.

What do the Google Ads Benchmarks in Nigeria depend on? What are the variables that affect campaign performance in Nigeria?

Google Ads Benchmarks in Nigeria are affected by the following factors: Seasonality, Industry Margins, Competitive Landscape, NGN currency exchange rate versus the USD, and the quality of your ads, landing pages, and Google Ads campaign optimization.

Explore Google Ads Benchmarks by industry in Nigeria 🚀

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