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Google Ads Benchmarks in the Philippines

Important notes on the Google Ads Benchmarks for the Philippines

Google Ads benchmarks in the Philippines are calculated on the basis of the average cost per click, CTR, cost per acquisition, and conversion rate for each industry. Philippines Benchmarks are useful to compare your Google Ads campaign performance vs similar or competitive companies.

The Google Ads Benchmarks listed above are only relevant to Google Ads advertisers in the Philippines. Google Ads Benchmarks should not be used as a measure of campaign success but rather as add-on intelligence to better understand your industry.

The best measure of success is your historical Google Ads campaign performance in the Philippines. Moreover, a good Google Ads benchmark is one that allows you to be profitable as a company. 

Frequently Asked Questions
on Philippines Google Ads Benchmarks

How are the Google Ads Benchmarks in the Philippines calculated? How often are the benchmarks calculated?

Philippines Google Ads Benchmarks are taken from Google Keyword Planners and they are relevant to the most common search queries for each sector. The cost per acquisition and conversion rate range is calculated on the basis of industry margins and item value in each industry. We update and re-calculate the Google Ads benchmarks in the Philippines every 6 months.

Are the Google Ads Benchmarks relevant to all campaign types? (Search, Display, YouTube, Performance Max, Mobile App etc.)

Google Ads benchmarks in the Philippines are relevant to Paid Search Campaigns targeting the Philippines. Benchmarks for Google Display Network, YouTube, Performance Max, and Mobile App campaigns in the Philippines will differ.

I cannot find my vertical, can you please update the Google Ads Benchmarks in the Philippines to include my industry?

If you are an active Google Ads advertiser in the Philippines, please contact us, or email us at with your request. You can also work with us to improve your Google Ads campaign performance or request a Google Ads Audit for your Philippines campaigns.

What do the Google Ads Benchmarks in the Philippines depend on? What are the variables that affect campaign performance in the Philippines?

The Philippines is a country of over 109 million people, with one of the lowest GPD per capita in South East Asia. This makes the Philippines an affordable location to target via Google Ads. Over 50% of the Philippines' population reside in urban areas, hence the cost per click and cost per acquisition in major cities and especially locations such as Makati and Bonifacio are expected to be higher compared to rural areas.

Explore Google Ads Benchmarks by industry in the Philippines 🚀

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