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Google Ads Benchmarks in Singapore

Important notes on the Google Ads Benchmarks for Singapore

Google Ads benchmarks in Singapore are calculated on the basis of the average cost per click, CTR, cost per acquisition, and conversion rate for each industry. Singapore Benchmarks are useful to compare your Google Ads campaign performance vs similar or competitive companies.

The Google Ads Benchmarks listed above are only relevant to Google Ads advertisers in Singapore. Google Ads Benchmarks should not be used as a measure of campaign success but rather as add-on intelligence to better understand your industry.

The best measure of success is your historical Google Ads campaign performance in Singapore. Moreover, a good Google Ads benchmark is one that allows you to be profitable as a company. 

Frequently Asked Questions
on Singapore Google Ads Benchmarks

How are the Google Ads Benchmarks in Singapore calculated? How often are the benchmarks calculated?

Singapore Google Ads Benchmarks are taken from Google Keyword Planners and they are relevant to the most common search queries for each sector. The cost per acquisition and conversion rate range is calculated on the basis of industry margins and item value in each industry. We update and re-calculate the Google Ads benchmarks in Singapore every 6 months.

Are the Google Ads Benchmarks relevant to all campaign types? (Search, Display, YouTube, Performance Max, Mobile App etc.)

Google Ads benchmarks in Singapore are relevant to Paid Search Campaigns targeting Singapore. Benchmarks for Google Display Network, YouTube, Performance Max, and Mobile App campaigns in Singapore will differ.

I cannot find my vertical, can you please update the Google Ads Benchmarks in Singapore to include my industry?

If you are an active Google Ads advertiser in Singapore, please contact us, or email us at with your request. You can also work with us to improve your Google Ads campaign performance or request a Google Ads Audit for your Singapore campaigns.

What do the Google Ads Benchmarks in Singapore depend on? What are the variables that affect campaign performance in Singapore?

Singapore is a city-state and South East Asia's major financial hub. Singapore is also home to many global headquarters and family investment offices. Thus, Singapore has one of the highest GDP per capita in APAC. Economic strength and buying power are naturally pushing Google Ads CPCs up. Singapore's GDP growth, inflation rates, consumer trends, and seasonality are also affecting and shaping Singapore Google Ads benchmarks.

Explore Google Ads Benchmarks by industry in Singapore 🚀

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