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Google Ads Benchmarks in Thailand

Important notes on the Google Ads Benchmarks for Thailand

Google Ads benchmarks in Thailand are calculated on the basis of the average cost per click, CTR, cost per acquisition, and conversion rate for each industry. Thailand Benchmarks are useful to compare your Google Ads campaign performance vs similar or competitive companies.

The Google Ads Benchmarks listed above are only relevant to Google Ads advertisers in Thailand. Google Ads Benchmarks should not be used as a measure of campaign success but rather as add-on intelligence to better understand your industry.

The best measure of success is your historical Google Ads campaign performance in Thailand. Moreover, a good Google Ads benchmark is one that allows you to be profitable as a company. 

Frequently Asked Questions
on Thailand Google Ads Benchmarks

How are the Google Ads Benchmarks in Thailand calculated? How often are the benchmarks calculated?

Thailand Google Ads Benchmarks are taken from Google Keyword Planners and they are relevant to the most common search queries for each sector. The cost per acquisition and conversion rate range is calculated on the basis of industry margins and item value in each industry. We update and re-calculate the Google Ads benchmarks in Thailand every 6 months.

Are the Google Ads Benchmarks relevant to all campaign types? (Search, Display, YouTube, Performance Max, Mobile App etc.)

Google Ads benchmarks in Thailand are relevant to Paid Search Campaigns targeting Thailand. Benchmarks for Google Display Network, YouTube, Performance Max, and Mobile App campaigns in Thailand will differ.

I cannot find my vertical, can you please update the Google Ads Benchmarks in Thailand to include my industry?

If you are an active Google Ads advertiser in Thailand, please contact us, or email us at with your request. You can also work with us to improve your Google Ads campaign performance or request a Google Ads Audit for your Thailand campaigns.

What do the Google Ads Benchmarks in Thailand depend on? What are the variables that affect campaign performance in Thailand?

Thailand is the most visited country in South East Asia with the capital Bangkok being one of the most visited cities in the world. Thailand is also a fast-growing country in South East Asia, thus CPCs and CPAs are expected to increase in the coming years together with Thailand's GDP per capita.

Explore Google Ads Benchmarks by industry in Thailand 🚀

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