You may also be interested in Google Ads Benchmarks for the following countries:
Google Ads Benchmarks in APAC:
Google Ads Benchmarks in North America:
Google Ads Benchmarks in Latin America:
Google Ads Benchmarks in India Subcontinent:
Google Ads Benchmarks in Europe:
Google Ads Benchmarks in the Middle East & North Africa:
Google Ads Benchmarks in Africa:
Important notes on the Google Ads Benchmarks for the UK
Google Ads benchmarks in the UK are calculated on the basis of the average cost per click, CTR, cost per acquisition, and conversion rate for each industry. UK Benchmarks are useful to compare your Google Ads campaign performance vs similar or competitive companies.
The Google Ads Benchmarks listed above are only relevant to Google Ads advertisers in the UK. Google Ads Benchmarks should not be used as a measure of campaign success but rather as add-on intelligence to better understand your industry.
The best measure of success is your historical Google Ads campaign performance in the UK. Moreover, a good Google Ads benchmark is one that allows you to be profitable as a company.
Frequently Asked Questions
on the UK Google Ads Benchmarks
How are the Google Ads Benchmarks in the UK calculated? How often are the benchmarks calculated?
tUK Google Ads Benchmarks are taken from Google Keyword Planners and they are relevant to the most common search queries for each sector. The cost per acquisition and conversion rate range is calculated on the basis of industry margins and item value in each industry. We update and re-calculate the Google Ads benchmarks in the UK every 6 months.
Are the Google Ads Benchmarks relevant to all campaign types? (Search, Display, YouTube, Performance Max, Mobile App etc.)
Google Ads benchmarks in the UK are relevant to Paid Search Campaigns targeting the UK. Benchmarks for Google Display Network, YouTube, Performance Max, and Mobile App campaigns in the UK will differ.
I cannot find my vertical, can you please update the Google Ads Benchmarks in the UK to include my industry?
If you are an active Google Ads advertiser in the UK, please contact us, or email us at firstname.lastname@example.org with your request. You can also work with us to improve your Google Ads campaign performance or request a Google Ads Audit for your UK campaigns.
What do the Google Ads Benchmarks in the UK depend on? What are the variables that affect campaign performance in the UK?
Google Ads Benchmarks in the UK are affected by the following factors: Seasonality, Industry Margins, Competitive Landscape, GBP currency exchange rate versus the USD and the EURO, and the quality of your ads, landing pages, and Google Ads campaign optimization.