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Google Ads Benchmarks in Vietnam

Important notes on the Google Ads Benchmarks for Vietnam

Google Ads benchmarks in Vietnam are calculated on the basis of the average cost per click, CTR, cost per acquisition, and conversion rate for each industry. Vietnam Benchmarks are useful to compare your Google Ads campaign performance vs similar or competitive companies.

The Google Ads Benchmarks listed above are only relevant to Google Ads advertisers in Vietnam. Google Ads Benchmarks should not be used as a measure of campaign success but rather as add-on intelligence to better understand your industry.

The best measure of success is your historical Google Ads campaign performance in Vietnam. Moreover, a good Google Ads benchmark is one that allows you to be profitable as a company. 

Frequently Asked Questions
on Vietnam Google Ads Benchmarks

How are the Google Ads Benchmarks in Vietnam calculated? How often are the benchmarks calculated?

Vietnam Google Ads Benchmarks are taken from Google Keyword Planners and they are relevant to the most common search queries for each sector. The cost per acquisition and conversion rate range is calculated on the basis of industry margins and item value in each industry. We update and re-calculate the Google Ads benchmarks in Vietnam every 6 months.

Are the Google Ads Benchmarks relevant to all campaign types? (Search, Display, YouTube, Performance Max, Mobile App etc.)

Google Ads benchmarks in Vietnam are relevant to Paid Search Campaigns targeting Vietnam. Benchmarks for Google Display Network, YouTube, Performance Max, and Mobile App campaigns in Vietnam will differ.

I cannot find my vertical, can you please update the Google Ads Benchmarks in Vietnam to include my industry?

If you are an active Google Ads advertiser in Vietnam, please contact us, or email us at with your request. You can also work with us to improve your Google Ads campaign performance or request a Google Ads Audit for your Vietnam campaigns.

What do the Google Ads Benchmarks in Vietnam depend on? What are the variables that affect campaign performance in Vietnam?

Vietnam has a population of over 97 million people. Over 60% of Vietnam's population resides in rural areas, thus Google Ads benchmarks may differ significantly based on the targeted location. Vietnam is one of the fastest growing economies in South East Asia, hence cost per click and cost per acquisition are expected to increase in the future as Vietnam's GDP per capita grows further.

Explore Google Ads Benchmarks by industry in Vietnam 🚀

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