GOOGLE ADS FROM BEGINNER

TO ADVANCED

Top 5 Course Takeaways

Strategize Paid Search campaigns with attention to details

Identify the right keyword mix for your campaigns

Forecast campaign budgets and expected results

Utilise keyword match types to effectively

Develop channel synergies beyond paid search

Coming Soon

WALKTHROUGH

 REAL-LIFE EXAMPLES

  • Strategize Paid Search campaigns with attention to details

  • Identify the right keyword mix for your campaigns

  • Forecast campaign budgets and expected results

  • Utilise keyword match types to effectively

  • Optimise your ad-copies and ad-extensions for success

Walkthrough

of Campaign Set-Up

Learn advanced Paid Search strategies

Develop channel synergies beyond paid search

MASTERCLASS AGENDA

PART

PAID SEARCH
 FUNDAMENTALS

  • Strategize Paid Search campaigns with attention to details
     

  • Identify the right keyword mix for your campaigns
     

  • Forecast campaign budgets and expected results
     

  • Utilise keyword match types effectively

PART

PAID SEARCH

DEEP DIVE

  • Optimise your ad-copies and ad-extensions for success
     

  • Apply automated bidding strategies
     

  • Develop a campaign optimisation and A/B testing roadmap
     

  • Automate Google Ads Reporting

PART

GOOGLE ADS BEYOND PAID SEARCH

  • Develop channel synergies beyond paid search
     

  • Remarketing best practices
     

  • Learn how to use Facebook Attribution
     

  • Optimise your Google Display Network campaigns to maximise ROI

Coming Soon
WhatsApp Image 2020-01-30 at 11.32.13 AM

Principal Instructor

About the Instructor

Digital Marketing Instructor  |  Head of Performance Marketing  |  eCommerce and Analytics.

With over 10 years of agency experience working with big brands such as Unilever, Volkswagen, Etihad Airways, Google, and various Fortune 500 companies, Sotirios is the person to go to for your digital operations. 

  • Digital Marketing Instructor at General Assembly Singapore

  • Performance Marketing Instructor at REVOU

  • Guest Digital Marketing Instructor at Marketing Interactive

  • Guest Digital Marketing Instructor with QED Consulting

  • Guest Digital Marketing Instructor with The Experience Effect

  • Founder of XYZ Lab Digital Marketing Consultancy

  • Guest blogger at Marketing in Asia

  • Worked with WPP, Omnicom, Essence, HAVAS

  • Worked with Etihad Airways, Volkswagen, Google, and more

BRANDS

WE TRAINED

WHO IS IT FOR

SMALL BUSINESS 

OWNERS

Looking to deep dive in Google Ads and Paid Search

MARKETING
MANAGERS

Looking to enhance their

Google Ads and Paid Search skills

START UP
FOUNDERS

Looking to better understand Google Ads and Paid Search