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What's included in the Google Ads Looker Studio Reporting Template:

  • Ready-made Google Ads Looker Studio Report Template

  • Add your Google Ads Data Source and get started in minutes

  • Copy, Edit, and Customise the Google Ads Looker Studio report

  • Includes all the metrics and graphs you need to analyse and optimise your Google Ads campaign performance

Google Ads Looker Studio Reporting Template

Download our FREE Google Ads Looker Studio Reporting Template, including everything you need to measure your Google Ads Campaigns quickly & easily 📊

Who should download our Free Google Ads Looker Studio Reporting Template?

  • You are a Google Ads Specialist, looking for a better way to analyze your Google Ads campaign performance

  • You are a Digital Marketing Analyst, looking for a collaborative Google Ads reporting template

  • You are a Digital Marketer looking to organize your Google Ads reporting and measure what matters

Google Ads Metrics that matter

How to Report on your Google Ads Campaign Performance

AWARENESS:

% IMPRESSION SHARE

  • 📊 % Impression Share refers to the % of times your ads showed up on Google Search Results versus the total search queries that happened for the keywords you are bidding on (this metric is applicable only to Paid Search campaigns)

AD COPY OR CREATIVE QUALITY:

% CTR

  • 📊 % CTR refers to the % of times your ads are clicked versus the total ad impressions your ads generated

ACTION (BUSINESS OUTCOME):

CONVERSIONS

  • 📊 Conversions is the most important Google Ads metric and refer to the number of actions people took on your website (for example sales, leads, file downloads, appointments, or anything else that matters to your business).

EFFICIENCY:

COST PER CONVERSION

  • 📊 Cost per Conversion refers to the total marketing budget spent divided by the number of Conversions your Google Ads campaigns generated

EFFICIENCY:

CONVERSION RATE

  • 📊 Conversion Rate refers % of clicks that resulted in a Conversion

I grabbed the Google Ads Looker Studio Reporting Template, what's next?

LEARN Digital Marketing Analytics - Upskill & equip yourself with one of the most valuable digital marketing skills:

101 Google Ads Coaching

SCALE your performance marketing campaigns and maximize your ROAS:

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