top of page

Google Ads Looker Studio Reporting Template

Download our FREE Google Ads Looker Studio Reporting Template, including everything you need to measure your Google Ads Campaigns quickly & easily 📊

What's included in the Google Ads Looker Studio Reporting Template:

  • Ready-made Google Ads Looker Studio Report Template

  • Add your Google Ads Data Source and get started in minutes

  • Copy, Edit, and Customise the Google Ads Looker Studio report

  • Includes all the metrics and graphs you need to analyse and optimise your Google Ads campaign performance

Who should download our Free Google Ads Looker Studio Reporting Template?

  • You are a Google Ads Specialist, looking for a better way to analyze your Google Ads campaign performance

  • You are a Digital Marketing Analyst, looking for a collaborative Google Ads reporting template

  • You are a Digital Marketer looking to organize your Google Ads reporting and measure what matters

Google Ads Metrics that matter

How to Report on your Google Ads Campaign Performance



  • 📊 % Impression Share refers to the % of times your ads showed up on Google Search Results versus the total search queries that happened for the keywords you are bidding on (this metric is applicable only to Paid Search campaigns)



  • 📊 % CTR refers to the % of times your ads are clicked versus the total ad impressions your ads generated



  • 📊 Conversions is the most important Google Ads metric and refer to the number of actions people took on your website (for example sales, leads, file downloads, appointments, or anything else that matters to your business).



  • 📊 Cost per Conversion refers to the total marketing budget spent divided by the number of Conversions your Google Ads campaigns generated



  • 📊 Conversion Rate refers % of clicks that resulted in a Conversion

Frequently Asked Questions on the Google Ads Looker Studio Report

Follow the instructions below to connect your Google Ads account with Looker Studio or watch our YouTube video tutorial.


How to connect Google Ads with Looker Studio when starting a new Looker Studio Report:


  1. Start a new Looker Studio Report

  2. Select Google Ads as the Data Source

  3. Choose the Google Ads Account you would like to use

  4. Click on the "Add button"

How can I connect Google Ads with Looker Studio?

How can I connect Google Ads with Looker Studio?

How to change the data source of an existing Looker Studio Report:


  1. Select one or more Scorecards or Charts

  2. On the right-hand-side under the SET-UP column click on the Data Source

  3. Click on ADD DATA

  4. Select the Data Source and click on Add

Why should I use Looker Studio to create a Google Ads Report?

Developing a Google Ads Report via Looker Studio is the best Google Ads reporting option due to the following benefits:


  • Looker Studio Reports are accessible 24/7 by all stakeholders

  • Looker Studio Reports can be downloaded on demand

  • Looker Studio Reports update in real time, hence you will always have access to your latest Google Ads campaign Performance

  • Looker Studio Reports are fully customisable to your specific Google Ads reporting needs

Get the Google Ads Looker Studio Reporting Template straight to your inbox!

Get the Google Ads Looker Studio Reporting Template straight to your inbox!

I grabbed the Google Ads Looker Studio Reporting Template, what's next?

LEARN Digital Marketing Analytics & equip yourself with the most valuable digital marketing skills:

Work with us to take your digital analytics to the next level:

Access ALL Digital Marketing Templates and Resources in one place:

bottom of page