GOOGLE ANALYTICS 4

FROM BEGINNER TO ADVANCED

Top 5 Course Takeaways

Learn how to set-up Google Analytics 4 for success

Learn how to develop a measurement plan for your business

Learn how to set-up Events tracking

Learn where and how to identify insights that matter

Get Started with Google Data Studio

Coming Soon

WALKTHROUGH BOTH 

 B2C AND B2B EXAMPLES

  • Learn how to set-up Google Analytics 4 for success

  • Learn how to develop a measurement plan for your business

  • Learn how to set-up Events tracking

  • Understand where and how to identify insights that matter

  • Learn how to work with data effectively

Set-up Google Analytics 4

Learn how to set-up GA4 Events

Learn how to analyse data effectively

MASTERCLASS AGENDA

PART

GOOGLE ANALYTICS 4 FUNDAMENTALS

  • Learn how to set-up Google Analytics 4 correctly
     

  • Learn how to develop a measurement plan for your business
     

  • Learn how to set-up Events
     

  • Learn how to work with Google Tag Manager to set-up Events
     

PART

GOOGLE ANALYTICS 4 DEEP-DIVE

  • Learn where and how to identify insights that matter
     

  • Learn how to work with data effectively
     

  • Learn how to implement Funnel Analysis
     

  • Learn how to leverage Content Groups

PART

ADVANCED GOOGLE ANALYTICS 4

  • Learn how to develop and use audiences
     

  • Learn how to leverage Path Analysis
     

  • Learn how to get started Google Data Studio

Coming Soon
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Principal Instructor

About the Instructor

Digital Marketing Instructor  |  Head of Performance Marketing  |  eCommerce and Analytics.

With over 10 years of agency experience working with big brands such as Unilever, Volkswagen, Etihad Airways, Google, and various Fortune 500 companies, Sotirios is the person to go to for your digital operations. 

  • Digital Marketing Instructor at General Assembly Singapore

  • Performance Marketing Instructor at REVOU

  • Guest Digital Marketing Instructor at Marketing Interactive

  • Guest Digital Marketing Instructor with QED Consulting

  • Guest Digital Marketing Instructor with The Experience Effect

  • Founder of XYZ Lab Digital Marketing Consultancy

  • Guest blogger at Marketing in Asia

  • Worked with WPP, Omnicom, Essence, HAVAS

  • Worked with Etihad Airways, Volkswagen, Google, and more

BRANDS

WE TRAINED

WHO IS IT FOR

SMALL BUSINESS 

OWNERS

Looking to deep dive in digital marketing analytics

MARKETING
MANAGERS

Looking to enhance their digital marketing analytics and project management skills

START UP
FOUNDERS

Looking to better understand the digital marketing anaytics landscape