GOOGLE ANALYTICS 4
FROM BEGINNER TO ADVANCED
Top 5 Course Takeaways
Learn how to set-up Google Analytics 4 for success
Learn how to develop a measurement plan for your business
Learn how to set-up Events tracking
Learn where and how to identify insights that matter
Get Started with Google Data Studio
WALKTHROUGH BOTH
B2C AND B2B EXAMPLES
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Learn how to set-up Google Analytics 4 for success
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Learn how to develop a measurement plan for your business
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Learn how to set-up Events tracking
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Understand where and how to identify insights that matter
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Learn how to work with data effectively
Set-up Google Analytics 4
Learn how to set-up GA4 Events
Learn how to analyse data effectively
MASTERCLASS AGENDA
PART
GOOGLE ANALYTICS 4 FUNDAMENTALS
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Learn how to set-up Google Analytics 4 correctly
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Learn how to develop a measurement plan for your business
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Learn how to set-up Events
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Learn how to work with Google Tag Manager to set-up Events
PART
GOOGLE ANALYTICS 4 DEEP-DIVE
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Learn where and how to identify insights that matter
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Learn how to work with data effectively
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Learn how to implement Funnel Analysis
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Learn how to leverage Content Groups
PART
ADVANCED GOOGLE ANALYTICS 4
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Learn how to develop and use audiences
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Learn how to leverage Path Analysis
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Learn how to get started Google Data Studio
Principal Instructor
About the Instructor
Digital Marketing Instructor | Head of Performance Marketing | eCommerce and Analytics.
With over 10 years of agency experience working with big brands such as Unilever, Volkswagen, Etihad Airways, Google, and various Fortune 500 companies, Sotirios is the person to go to for your digital operations.
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Digital Marketing Instructor at General Assembly Singapore
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Performance Marketing Instructor at REVOU
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Guest Digital Marketing Instructor at Marketing Interactive
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Guest Digital Marketing Instructor with QED Consulting
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Guest Digital Marketing Instructor with The Experience Effect
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Founder of XYZ Lab Digital Marketing Consultancy
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Guest blogger at Marketing in Asia
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Worked with WPP, Omnicom, Essence, HAVAS
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Worked with Etihad Airways, Volkswagen, Google, and more
BRANDS
WE TRAINED
WHO IS IT FOR
SMALL BUSINESS
OWNERS
Looking to deep dive in digital marketing analytics
MARKETING
MANAGERS
Looking to enhance their digital marketing analytics and project management skills
START UP
FOUNDERS
Looking to better understand the digital marketing anaytics landscape