PART

GOOGLE ANALYTICS 4 FUNDAMENTALS

• Learn how to set-up Google Analytics 4 correctly
   

• Learn how to develop a measurement plan for your business
   

• Learn how to set-up Events
   

• Learn how to work with Google Tag Manager to set-up Events
   

PART

GOOGLE ANALYTICS 4 DEEP-DIVE

• Learn where and how to identify insights that matter
   

• Learn how to work with data effectively
   

• Learn how to implement Funnel Analysis
   

• Learn how to leverage Content Groups

PART

ADVANCED GOOGLE ANALYTICS 4

• Learn how to develop and use audiences
   

• Learn how to leverage Path Analysis
   

• Learn how to get started Google Data Studio

Principal Instructor

Sotirios

About the Instructor

Digital Marketing Instructor  |  Head of Performance Marketing  |  eCommerce and Analytics.

With over 10 years of agency experience working with big brands such as Unilever, Volkswagen, Etihad Airways, Google, and various Fortune 500 companies, Sotirios is the person to go to for your digital operations. 

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• Digital Marketing Instructor at General Assembly Singapore

• Performance Marketing Instructor at REVOU

• Guest Digital Marketing Instructor at Marketing Interactive

• Guest Digital Marketing Instructor with QED Consulting

• Guest Digital Marketing Instructor with The Experience Effect

• Founder of XYZ Lab Digital Marketing Consultancy

• Guest blogger at Marketing in Asia

• Worked with WPP, Omnicom, Essence, HAVAS

• Worked with Etihad Airways, Volkswagen, Google, and more