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Frequently Asked Questions

Will we be able to set up Google Analytics 4 (GA4) for my company?

Yes, the course will give you step-by-step instructions on how to set up and configure Google Analytics 4 for your company. You will go through GA4 walkthroughs and real-life examples to learn exactly what you need to implement to get started with Google Analytics 4.

Is the course hands-on? Will I be able to implement what I learned after the course?

Yes, the course is practical and includes a series of hands-on exercises that will enable you to work on your own Google Analytics set-up, configuration & reporting. Moreover, the courses offers access to tracking, reporting & measurement templates to help you set up insightful Google Analytics reports for your business.

Will we be able to ask Google Analytics-related questions and get guidance after the course?

Yes, you will be able to ask questions and get guidance on-demand upon enrolling to the course. Our aim is to get you started and guide you through your entire Google Analytics 4 journey!

Google Analytics 4 (GA4) Course

➡️ Migrate to Google Analytics 4 (GA4)

📊 Track Events & Conversions via GTM (Google Tag Manager)

💡 Develop Insightful Reports

🚀 Analyse Data with Confidence

Course Format:

Online (Video)
In-Person (12 hours)


Beginner to Advanced


Basic knowledge of Digital Marketing

Google Analytics 4 (GA4) Agenda

Google Analytics 4 (GA4) Set-up 📊

  • GA4 Set Up (Migration to Google Analytics 4)

  • Google Analytics 4 Admin Panel & Settings

  • Google Analytics 4 Data Streams

  • Google Analytics 4 Integrations

Google Analytics 4 Navigation 🚀

  • GA4 Interface

  • GA4 Reports that Matter

  • GA4 Comparisons, Filters & Audiences

  • GA4 Report Customisation

GA4 Metrics, Dimensions, Events & Conversions 📊

  • Metrics & Dimensions that matter

  • Track Events & Conversions [Walkthrough]

  • UTM Tags & Channel Grouping [Walkthrough]

  • Content Grouping [Walkthrough]

Data Analysis & Data-Driven Decision Making 💡

  • Traffic Acquisition Report

  • Pages & Screens Report

  • Demographic & Tech Details Report

  • Free Form Reports (Custom Reporting)

  • Funnel Exploration Analysis

  • Segment Overlap Analysis

  • Attribution Reports

GA4 Reporting Automation via Google Sheets & Looker Studio 📊

  • GA4 Reporting via Google Sheets [Walkthrough]

  • GA4 Reporting via Looker Studio [Walkthrough]

Who is the Google Analytics 4 (GA4) course for:

Digital Marketing Professionals, Startup Founders, Solopreneurs, Freelancers & Agency Owners who would like to:

✅ Get Started with Google Analytics 4

✅ Set up GA4 for sucess

✅ Track Events, Conversions & Metrics that Matter

✅ Analyse Data with Confidence

✅ Uncover Data-Driven Insights

✅ Develop Google Analytics Reports

✅ Make SMARTER marketing decisions

About the Instructor

Sotirios Seridis
Founder & Head of Product Marketing, XYZ Lab

Digital Marketing Trainer & Instructor, on a mission, to train and upskill the next generation of digital marketing leaders in South East Asia.

Professional Experience:

  • Ex-Business Education Trainer at Facebook (via Rubicor)

  • Ex-Havas, Omnicom, WPP (Performance Marketing)

  • Hands-on practitioner, actively working on digital marketing campaigns

  • Trained 20+ companies in Google Ads, SEO, Analytics & Paid Social

  • Trained 2,000+ career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 1,000 individuals in digital marketing & Analytics


"Went in thinking I know enough basics, proven wrong at every session. Learned so many new things. Thank you so much Soti for your guidance!"


"Sotirios was very clear in his delivery and I like that he emphasised on strategic and critical thinking, helps bring the platform into perspective instead of merely teaching us how to read the data."


"Able to go in-depth in the tool learning, getting marketing insights and practice during training helps as well."


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