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Frequently Asked Questions

Will we be able to set up Google Analytics 4 (GA4) for my company?

Yes, the course will give you step-by-step instructions on how to set up and configure Google Analytics 4 for your company. You will go through GA4 walkthroughs and real-life examples to learn exactly what you need to implement to get started with Google Analytics 4.

Is the course hands-on? Will I be able to implement what I learned after the course?

Yes, the course is practical and includes a series of hands-on exercises that will enable you to work on your own Google Analytics setup, configuration & reporting. Moreover, the courses offer access to tracking, reporting & measurement templates to help you set up insightful Google Analytics reports for your business.

Will we be able to ask Google Analytics-related questions and get guidance after the course?

Yes, you will be able to ask questions and get guidance on-demand upon enrolling to the course. Our aim is to get you started and guide you through your entire Google Analytics 4 journey!

Google Analytics 4 (GA4) 
Fast Track Course 🚀

➡️ Set up Google Analytics 4 (GA4)

⚙️ Configure your Data Streams

📊 Track Events and Conversions via GTM (Google Tag Manager)

💡 Develop Insightful Reports

🚀 Analyse Data with Confidence

Book 101 Coaching

Course Format:

Online (Instructor-Led)


Beginner to Advanced


Basics of Digital Marketing

About the Instructor

Sotirios Seridis
Founder & Head of Product Marketing, XYZ Lab

Digital Marketing Trainer & Instructor, on a mission, to train and upskill the next generation of digital marketing leaders in South East Asia.

Professional Experience:

  • Ex-Business Education Trainer at Facebook (via Rubicor)

  • Ex-Havas, Omnicom, WPP (Performance Marketing)

  • Hands-on practitioner, actively working on digital marketing campaigns

  • Trained 50+ companies in Google Ads, SEO, Analytics & Paid Social

  • Trained 2,000+ career changers in digital marketing

  • Up-skilled over 1,000 individuals in digital marketing and analytics


"Went in thinking I know enough basics, proven wrong at every session. Learned so many new things. Thank you so much Soti for your guidance!"

"Sotirios was very clear in his delivery and I like that he emphasised on strategic and critical thinking, helps bring the platform into perspective instead of merely teaching us how to read the data."

"Able to go in-depth in the tool learning, getting marketing insights and practice during training helps as well."

📆 Schedule On-Demand

Book 101 Training

⏰ 6-12 hours (full-course)

👩‍💻 Who is it for: Business Owners, Startup Founders, Digital Marketers, Solopreneurs, and Agency Owners who would like to use Google Analytics 4 to make smart business and marketing decisions!

Google Analytics 4 (GA4) Set-up 📊


  • What you need to get started

  • Understand the Structure of Google Analytics 4

  • Option number 1: Centralise your Data

  • Option number 2: Granular Account Structure

  • How to setup GA4

  • How to Install Google Tag Manager

  • How to Install Google Tag Manager on a WordPress Website

  • How to Install Google Tag Manager on a WIX Website

  • Setup GA4 via Google Tag Manager

  • How to Install GA4 via Google Tag Manager

Google Analytics 4 Configuration ⚙️​


  • Summary of GA4 Configuration Actions

  • Add Users and Team Members

  • Exclude Internal Traffic

  • Acknowledge Legal Agreements

  • Optional Configuration

Google Analytics 4 Events & Conversion Tracking 📊

  • How to create Events and Conversions

  • What do we need to set up Events in GA4

  • How to Track Button Clicks in Google Analytics 4

  • How to Track WhatsApp Clicks in Google Analytics 4

  • How to Track Outbound Clicks in Google Analytics 4

  • How to Track Email Link Clicks in Google Analytics 4

  • How to Track Custom Events in Google Analytics 4

  • How to Label Events as Conversions

Google Analytics 4 Interface 💡​

  • Google Analytics 4 Top-Level Navigation

  • Google Analytics 4 Reports that Matter

  • Google Analytics 4 Features

Google Analytics 4 Metrics 📊

  • Google Analytics 4 Quantitative Metrics

  • Different companies care about different metrics

  • Google Analytics 4 Qualitative Metrics

Google Analytics 4 UTM Tags 📊

  • How Google Analytics 4 creates the Traffic Acquisition Report

  • How to create UTM Tags

  • What to remember about UTM Tags

Looker Studio Reporting 📊

  • How to get started with Looker Studio Reporting

  • Looker Studio Navigation

  • Ideal Website Overview Report

Channel Analysis 📊

  • How to run a meaningful Channel Analysis

  • Channel Analysis Looker Studio Report

  • Channel Analysis Free-Form Report (Channel Performance Overview)

  • Channel Analysis Free-Form Report (Channel Deep Dive)

Attribution Analysis 📊

  • Attribution Analysis: How to get started

  • Attribution Analysis: Understand the Attribution Report

  • Attribution Analysis: Questions to Ask and actions to take

Page (Content & SEO) Analysis 📊

  • Page Analysis: How to get started with Page (Content) Reporting

  • Page Analysis: Looker Studio Report (Overview)

  • Page Analysis: Looker Studio Report (Category Performance)

  • Page Analysis: Free-Form Report (Overview)

  • Page Analysis: Free-Form Report (Category Analysis)

  • Landing Page Analysis: Landing Page Reporting Analysis and actions to take

  • Landing Page Analysis: How to breakdown performance by Category and Channel

Location Analysis 📊

  • Location Analysis: Questions to ask and actions to take

  • Location Analysis: Looker Studio Report (Overview)

  • Location Analysis: Looker Studio Report (Country Performance)

  • Location Analysis: Free-Form Report (Country Overview)

  • Location Analysis: Free-Form Report (Country Breakdown)

➡️ Get the Course Online!

✍️ Request Team Training

Book 101 Training

📝 Google Analytics 4 (GA4) Course Agenda

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