Frequently Asked Questions
Will we be able to set up Google Analytics 4 (GA4) for my company?
Yes, the course will give you step-by-step instructions on how to set up and configure Google Analytics 4 for your company. You will go through GA4 walkthroughs and real-life examples to learn exactly what you need to implement to get started with Google Analytics 4.
Is the course hands-on? Will I be able to implement what I learned after the course?
Yes, the course is practical and includes a series of hands-on exercises that will enable you to work on your own Google Analytics set-up, configuration & reporting. Moreover, the courses offers access to tracking, reporting & measurement templates to help you set up insightful Google Analytics reports for your business.
Will we be able to ask Google Analytics-related questions and get guidance after the course?
Yes, you will be able to ask questions and get guidance on-demand upon enrolling to the course. Our aim is to get you started and guide you through your entire Google Analytics 4 journey!
Course Format:
Online (Video)
Instructor-Led (Zoom or In-Person)
Competency:
Beginner to Advanced
Prerequisites:
Basic knowledge of Digital Marketing
Google Analytics 4 (GA4) Course Agenda
Google Analytics 4 (GA4) Set-up 📊
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What you need to get started
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Understand the Structure of Google Analytics 4
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Option number 1: Centralise your Data
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Option number 2: Granular Account Structure
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How to setup GA4
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How to Install Google Tag Manager
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How to Install Google Tag Manager on a WordPress Website
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How to Install Google Tag Manager on a WIX Website
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Setup GA4 via Google Tag Manager
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How to Install GA4 via Google Tag Manager
Google Analytics 4 Configuration ⚙️
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Summary of GA4 Configuration Actions
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Add Users and Team Members
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Exclude Internal Traffic
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Acknowledge Legal Agreements
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Optional Configuration
Google Analytics 4 Events & Conversion Tracking 📊
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How to create Events and Conversions
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What do we need to set up Events in GA4
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How to Track Button Clicks in Google Analytics 4
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How to Track WhatsApp Clicks in Google Analytics 4
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How to Track Outbound Clicks in Google Analytics 4
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How to Track Email Link Clicks in Google Analytics 4
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How to Track Custom Events in Google Analytics 4
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How to Label Events as Conversions
Google Analytics 4 Interface 💡
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Google Analytics 4 Top-Level Navigation
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Google Analytics 4 Reports that Matter
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Google Analytics 4 Features
Google Analytics 4 Metrics 📊
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Google Analytics 4 Quantitative Metrics
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Different companies care about different metrics
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Google Analytics 4 Qualitative Metrics
Google Analytics 4 UTM Tags 📊
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How Google Analytics 4 compiles the Traffic Acquisition Report
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How to create UTM Tags
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What to remember about UTM Tags
Looker Studio Reporting 📊
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How to get started with Looker Studio Reporting
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Looker Studio Navigation
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Ideal Website Overview Report (1/2)
Channel Analysis 📊
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How to run a meaningful Channel Analysis
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Channel Analysis Looker Studio Report
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Channel Analysis Free-Form Report (Channel Performance Overview)
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Channel Analysis Free-Form Report (Channel Deep Dive)
Attribution Analysis 📊
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Attribution Analysis: How to get started
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Attribution Analysis: Understand the Attribution Report
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Attribution Analysis: Questions to Ask and actions to take
Page (Content & SEO) Analysis 📊
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Page Analysis: How to get started with Page (Content) Reporting
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Page Analysis: Looker Studio Report (Overview)
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Page Analysis: Looker Studio Report (Category Performance)
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Page Analysis: Free-Form Report (Overview)
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Page Analysis: Free-Form Report (Category Analysis)
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Landing Page Analysis: Landing Page Reporting Analysis and actions to take
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Landing Page Analysis: How to breakdown performance by Category and Channel
Location Analysis 📊
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Location Analysis: Questions to ask and actions to take
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Location Analysis: Looker Studio Report (Overview)
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Location Analysis: Looker Studio Report (Country Performance)
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Location Analysis: Free-Form Report (Country Overview)
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Location Analysis: Free-Form Report (Country Breakdown)
Who is the Google Analytics 4 (GA4) course for:
Digital Marketing Professionals, Startup Founders, Solopreneurs, Freelancers & Agency Owners who would like to:
✅ Get Started with Google Analytics 4
✅ Set up GA4 for sucess
✅ Track Events, Conversions & Metrics that Matter
✅ Analyse Data with Confidence
✅ Uncover Data-Driven Insights
✅ Develop Google Analytics Reports
✅ Make SMARTER marketing decisions
About the Instructor
Sotirios Seridis
Founder & Head of Product Marketing, XYZ Lab
Digital Marketing Trainer & Instructor, on a mission, to train and upskill the next generation of digital marketing leaders in South East Asia.
Professional Experience:
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Ex-Business Education Trainer at Facebook (via Rubicor)
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Ex-Havas, Omnicom, WPP (Performance Marketing)
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Hands-on practitioner, actively working on digital marketing campaigns
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Trained 20+ companies in Google Ads, SEO, Analytics & Paid Social
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Trained 2,000+ career changers in digital marketing, enabling them to secure a role in tech
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Up-skilled over 1,000 individuals in digital marketing & Analytics
Testimonials
"Went in thinking I know enough basics, proven wrong at every session. Learned so many new things. Thank you so much Soti for your guidance!"
GOOGLE ANALYTICS
"Sotirios was very clear in his delivery and I like that he emphasised on strategic and critical thinking, helps bring the platform into perspective instead of merely teaching us how to read the data."
GOOGLE ANALYTICS
"Able to go in-depth in the tool learning, getting marketing insights and practice during training helps as well."
GOOGLE ANALYTICS