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Frequently Asked Questions

Will we be able to set up Google Analytics 4 (GA4) for my company?

Yes, the course will give you step-by-step instructions on how to set up and configure Google Analytics 4 for your company. You will go through GA4 walkthroughs and real-life examples to learn exactly what you need to implement to get started with Google Analytics 4.

Is the course hands-on? Will I be able to implement what I learned after the course?

Yes, the course is practical and includes a series of hands-on exercises that will enable you to work on your own Google Analytics set-up, configuration & reporting. Moreover, the courses offers access to tracking, reporting & measurement templates to help you set up insightful Google Analytics reports for your business.

Will we be able to ask Google Analytics-related questions and get guidance after the course?

Yes, you will be able to ask questions and get guidance on-demand upon enrolling to the course. Our aim is to get you started and guide you through your entire Google Analytics 4 journey!

Google Analytics 4 (GA4) Course

➡️ Migrate to Google Analytics 4 (GA4)

📊 Track Events & Conversions via GTM (Google Tag Manager)

💡 Develop Insightful Reports

🚀 Analyse Data with Confidence

Course Format:

Online (Video)
In-Person (12 hours)

Competency:

Beginner to Advanced

Prerequisites:

Basic knowledge of Digital Marketing

Google Analytics 4 (GA4) Agenda

Google Analytics 4 (GA4) Set-up 📊

  • GA4 Set Up (Migration to Google Analytics 4)

  • Google Analytics 4 Admin Panel & Settings

  • Google Analytics 4 Data Streams

  • Google Analytics 4 Integrations
     

Google Analytics 4 Navigation 🚀

  • GA4 Interface

  • GA4 Reports that Matter

  • GA4 Comparisons, Filters & Audiences

  • GA4 Report Customisation

GA4 Metrics, Dimensions, Events & Conversions 📊

  • Metrics & Dimensions that matter

  • Track Events & Conversions [Walkthrough]

  • UTM Tags & Channel Grouping [Walkthrough]

  • Content Grouping [Walkthrough]

Data Analysis & Data-Driven Decision Making 💡

  • Traffic Acquisition Report

  • Pages & Screens Report

  • Demographic & Tech Details Report

  • Free Form Reports (Custom Reporting)

  • Funnel Exploration Analysis

  • Segment Overlap Analysis

  • Attribution Reports

GA4 Reporting Automation via Google Sheets & Looker Studio 📊

  • GA4 Reporting via Google Sheets [Walkthrough]

  • GA4 Reporting via Looker Studio [Walkthrough]

Who is the Google Analytics 4 (GA4) course for:

Digital Marketing Professionals, Startup Founders, Solopreneurs, Freelancers & Agency Owners who would like to:

✅ Get Started with Google Analytics 4

✅ Set up GA4 for sucess

✅ Track Events, Conversions & Metrics that Matter

✅ Analyse Data with Confidence

✅ Uncover Data-Driven Insights

✅ Develop Google Analytics Reports

✅ Make SMARTER marketing decisions

About the Instructor

Sotirios Seridis
Founder & Head of Product Marketing, XYZ Lab

Digital Marketing Trainer & Instructor, on a mission, to train and upskill the next generation of digital marketing leaders in South East Asia.

Professional Experience:

  • Ex-Business Education Trainer at Facebook (via Rubicor)

  • Ex-Havas, Omnicom, WPP (Performance Marketing)

  • Hands-on practitioner, actively working on digital marketing campaigns

  • Trained 20+ companies in Google Ads, SEO, Analytics & Paid Social

  • Trained 2,000+ career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 1,000 individuals in digital marketing & Analytics

Testimonials

"Went in thinking I know enough basics, proven wrong at every session. Learned so many new things. Thank you so much Soti for your guidance!"

GOOGLE ANALYTICS

"Sotirios was very clear in his delivery and I like that he emphasised on strategic and critical thinking, helps bring the platform into perspective instead of merely teaching us how to read the data."

GOOGLE ANALYTICS

"Able to go in-depth in the tool learning, getting marketing insights and practice during training helps as well."

GOOGLE ANALYTICS

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