Frequently Asked Questions

Will we be able to set up Google Analytics 4 (GA4) for my company?

Yes, the course will give you step-by-step instructions on how to set up and configure Google Analytics 4 for your company. You will go through live GA4 walkthroughs and real-life examples to learn exactly what you need to implement to get started with Google Analytics 4.

Is the course hands-on? Will I be able to implement what I learned after the course?

Yes, the course is very practical and includes a series of hands-on exercises that will enable you to work on your own Google Analytics set-up, configuration & reporting, individually or in teams. You will also be able to access a series of templates and documents to help you set up tracking and develop Google Analytics reports for your business.

Will we be able to ask Google Analytics-related questions and get guidance after the course?

Our aim is to answer all of your Google Analytics-related questions during the course. If you need further guidance and support you can subscribe to XYZ Lab, where you will be able to ask unlimited questions and access all of our templates, guides & resources.

Google Analytics 4 (GA4) Course

➡️ Migrate to Google Analytics 4 (GA4) successfully

📊 Learn how to track Events via GTM (Google Tag Manager)

💡 Exercise on Data Analysis Scenarios to identify actionable insights

🚀 Automate your Reporting

Course Format:

6 hours (full-day)
Online or in-person




Basic knowledge of Digital Marketing

Google Analytics 4 (GA4) Agenda

Google Analytics 4 (GA4) Essentials 📊

  • Differences between Universal Analytics vs GA4

  • Set up Google Analytics 4 for success

  • Develop a measurement plan for your business

  • Event Tracking Tutorial (via real-life examples)

Google Analytics 4 Deep Dive 🚀

  • Understand GA4 Navigation & new features

  • Learn how to group channel traffic effectively

  • Learn how to use filters and comparisons

  • Learn how to develop custom & funnel reports

  • Understand Attribution and why it matters

Data Analysis, Insights & Data-Driven Marketing Decisions 💡

  • Walkthrough real-life analytics examples

  • Understand how to work with data to identify insights

  • Practice data analysis

Who is the Google Analytics 4 (GA4) course for:

Startup Founders


Freelancers & Agency Owners

Marketing Managers

Marketing Directors

Digital Marketing Managers

Digital Marketing Directors

Brand Managers

SEO Specialists

Media Leads

SEO Content Writers​

Content Editors

Junior Data Analysts

About the Instructor

Sotirios Seridis
Founder & Head of Product Marketing, XYZ Lab

Digital Marketing Trainer & Instructor, on a mission, to train and upskill the next generation of digital marketing leaders in South East Asia.

Professional Experience:

  • Ex-Business Education Trainer at Facebook (via Rubicor)

  • Ex-Havas, Omnicom, WPP (Performance Marketing)

  • Hands-on practitioner, actively working on digital marketing campaigns

  • Trained 20+ companies in Google Ads, SEO, Analytics & Paid Social

  • Trained 2,000+ career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 1,000 individuals in digital marketing & Analytics


"Went in thinking I know enough basics, proven wrong at every session. Learned so many new things. Thank you so much Soti for your guidance!"


"Sotirios was very clear in his delivery and I like that he emphasised on strategic and critical thinking, helps bring the platform into perspective instead of merely teaching us how to read the data."


"Able to go in-depth in the tool learning, getting marketing insights and practice during training helps as well."