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Watch the Video Tutorial:
How to Apply Radius Targeting in Google Ads
1) Login to Google Ads
2) Select your Campaign
3) Navigate to Campaign settings
4) Open the Locations drop-down menu
5) Click on the Advanced search button
6) Select Radius
7) Type in an address
You can also use the Pin mode to select multiple locations to target
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Frequently Asked Questions on Applying Radius Targeting in Google Ads
What is radius targeting in Google Ads?
Radius targeting (also known as proximity targeting) lets you show your ads to people within a specific distance from a location — for example, within 5 km of your store or office. It’s especially useful for local businesses that want to reach nearby customers.
How do I apply radius targeting to my campaign?
Go to your Google Ads dashboard → Campaigns → Settings → Locations.
Click Enter another location → Advanced search.
Choose the Radius tab.
Enter your business address and select the desired radius distance (e.g., 5 km, 10 miles).
Click Target, then Save.
Your ads will now show to users within that distance from your chosen point.
Can I add multiple radius targets in the same campaign?
Yes. You can set up multiple radius targets — for instance, 5 km around your main store and 10 km around a second branch. Google Ads will apply your bids across all selected areas, allowing you to monitor performance by location in your reports.
How do I adjust bids for different radius zones?
In the Locations report, find each radius zone and use bid adjustments to increase or decrease bids based on performance. For example, you might raise bids by +20% for areas with strong conversion rates and reduce them for underperforming ones.
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