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Watch the Video Tutorial:
How to Change Attribution Settings in Meta Ads
1) Login to your Meta Ads Manager
2) Create a new campaign and select an Objective
3) Navigate at the Ad Set level
5) Scroll under the Performance goal and Cost per result and
6) Click on "Show more options"
7) Click on Edit next to Standard attribution selections
8) Edit your Meta Ads Attribution settings
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Frequently Asked Questions on How to Change Attribution Settings in Meta Ads
What are attribution settings in Meta Ads?
Attribution settings define how long Meta tracks and credits a conversion after someone clicks or views your ad.
Common windows:
7-day click (default)
1-day click
1-day click + 1-day view
Where do I change attribution settings in Meta Ads?
You can change it only at the ad-set level:
Ad Set → Optimization & Delivery → Attribution Setting → Choose your window.
Why can’t I edit my attribution settings?
You're using Advantage+ Shopping (locked to 7-day click)
You are editing a live ad set
You lack permissions on the account
Which attribution window is best for eCommerce?
Most brands use:
7-day click → standard for purchase cycles
1-day click → for fast, impulse-buy products
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