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Watch the Video Tutorial:
How to Create Custom Goals (Conversion Action Groups) for your Google Ads Campaigns
1) Navigate to Goals (left-hand-side menu)
2) Under Summary, scroll down and open Custom Goals
3) Select Add custom goal
4) Select the conversion actions you would like to include under the custom conversion goal, give your custom goal a name and Save
Happy Google Ads Optimisation!
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Frequently Asked Questions on Creating Custom Goals (Conversion Action Groups) for your Google Ads Campaigns
What are custom goals (conversion action groups) in Google Ads?
Custom goals, also known as conversion action groups, let you combine multiple conversion actions into one goal. This helps you measure success more accurately and optimize bidding around specific types of conversions — such as form submissions, purchases, or phone calls — instead of tracking everything equally.
How do I create a custom goal in Google Ads?
Go to your Google Ads dashboard → Tools & Settings → Conversions.
Click + New Conversion Action Group or Custom Goal.
Select the conversion actions you want to include (e.g., “Lead Form Submission” and “Phone Call”).
Give your goal a name and save it.
Once created, you can assign it to specific campaigns to align with their objectives.
When should I use custom goals instead of default goals?
Use custom goals when you have campaigns focused on specific outcomes. For example, if one campaign is designed to generate leads and another is focused on online purchases, each should have its own custom goal. This ensures your bidding strategies and performance metrics are aligned with the campaign’s intent.
Can I change or remove conversion actions from a custom goal later?
Yes. You can edit a custom goal at any time by going to Tools & Settings → Conversions → Custom Goals. Simply add or remove conversion actions, then save your changes. Keep in mind that any modifications will affect future performance data, not historical results.
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