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Watch the Video Tutorial:
How to create a Google Ads Report in Looker Studio
Follow the video instructions to create a Google Ads report in Looker Studio!
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Frequently Asked Questions on Creating a Google Ads Report in Looker Studio
How do I connect Google Ads to Looker Studio?
Sign in to Looker Studio, click “Create” → “Data Source”, and choose Google Ads from the connector list. Select your Google Ads account, authorize access, and click “Connect.” Once linked, Looker Studio can automatically pull your ad performance metrics such as clicks, impressions, cost, and conversions.
What metrics should I include in a Google Ads report?
A well-structured report typically includes metrics like Impressions, Clicks, CTR (Click-Through Rate), Average CPC, Conversions, and Cost per Conversion (CPA), Conversion Rate and Cost. You can also include campaign, search terms, location and device performance breakdowns.
Can I filter or segment my data inside Looker Studio?
Yes. You can apply filters to focus on specific campaigns, ad groups, keywords, or time periods. Looker Studio allows you to use controls such as date range selectors, dropdown filters, and interactive charts, so you can customize how data is displayed and easily isolate trends.
How often does Looker Studio update Google Ads data?
Looker Studio automatically refreshes your connected data every few hours, but you can also manually refresh reports. Keep in mind that recent Google Ads data (especially conversions) may take up to 24 hours to fully sync due to Google’s reporting delay.
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