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Watch the Video Tutorial:
How to Download Leads in Google Ads
1) Login to your Google Ads
2) Navigate to Assets (Left-hand-side-menu)
3) Select Lead form
4) Click on either the "CSV" or the "CSV for CRM" button under your lead form to download your leads
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Frequently Asked Questions on Downloading Leads in Google Ads
What does it mean to download leads from Google Ads?
Downloading leads from Google Ads means exporting the contact information that people submit through your lead form ads — such as their name, phone number, or email. This lets you save the data for follow-ups, sales calls, or importing into your CRM or email marketing system.
How do I download leads from my Google Ads account?
Go to your Google Ads dashboard → Ads & Assets → Assets → Lead Form Extensions (or Lead Form Assets). Find the lead form you want, click it, then choose Download Leads. Save the file as a CSV. Remember that Google only keeps lead data for 30 days, so make sure to download it regularly.
Can I automatically send Google Ads leads to my CRM?
Yes. You can connect Google Ads to CRMs like HubSpot, Salesforce, or Zoho using Zapier or the Google Ads API. Once connected, every new lead will automatically appear in your CRM — no need for manual downloads.
How can I make sure I’m getting high-quality leads from my ads?
Focus on improving your lead form design and targeting. Use clear, specific questions to qualify users before submission. Refine your audience targeting, use accurate keywords, and check your conversion data regularly to filter out low-intent clicks.
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