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Watch the Video Tutorial:
How to find the Location Performance Report in Google Ads
1) Select Campaigns from the left-hand-side menu
2) Open the Insights and reports dropdown menu
3) Select When and where ads showed
4) Select Matched Locations
You will be able to see Country performance
For those of you who would like to go deeper and check city performance, follow the steps in the video to create a simple Looker Studio Report!
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Frequently Asked Questions on Finding the Location Performance Report in Google Ads
What is the Location Performance Report in Google Ads?
The Location Performance Report shows how your ads perform across different geographic areas, such as countries, cities, regions, or postal codes. It helps you identify where your conversions, clicks, and impressions are coming from—so you can optimize bids and targeting based on high-performing areas.
How do I access the Location Performance Report in Google Ads?
Go to your Google Ads dashboard → Campaigns → Locations tab. Then, click on “View Location Reports” or select Predefined Reports → Locations → Geographic from the top navigation. You’ll see detailed performance metrics broken down by geographic region.
What metrics can I analyze in the Location Performance Report?
You can view key performance indicators such as impressions, clicks, CTR, conversions, cost per conversion, and conversion rate by location. This data helps identify which regions deliver the strongest ROI and which may need bid adjustments or exclusions.
How can I use the report to improve campaign performance?
Use the report to increase bids in high-performing areas and reduce bids—or exclude—low-performing regions. You can also uncover new geographic opportunities for targeting, helping you allocate your budget more effectively across regions that convert best.
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