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Watch the Video Tutorial:
How to Find the Google Ads Report in Google Analytics 4
1) Navigate to Advertising (left-hand-side menu)
2) Under Planning, open the drop down and you will find the Google Ads report
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Frequently Asked Questions on How to Find the Google Ads Report in Google Analytics 4
Why don’t I see the Google Ads report in GA4?
The report only appears after your GA4 property is linked to Google Ads. Double-check the link in Admin → Product Links → Google Ads.
Can I customise the Google Ads report in GA4?
Yes, you can create custom reports or use Explorations to segment campaigns, keywords, and audiences. This gives you deeper visibility than the default view.
How can I compare Google Ads traffic against other channels in GA4?
Use the Traffic Acquisition report and filter by Session Source or Session Medium. This shows how Google Ads performs compared to SEO, social, or email.
Can I see cost data from Google Ads inside GA4?
Yes, GA4 imports cost, clicks, and impressions from Google Ads automatically when linked. This allows you to analyse ROAS and efficiency directly in Analytics.
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