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Watch the Video Tutorial:
How to Import Google Analytics 4 (GA4) Conversions (Key Events) to Google Ads
Prerequisites:
➡️ Link your GA4 account to Google Ads
➡️ Event Tracking in Google Analytics 4
➡️ Mark Events as Key Event in Google Analytics 4
1️⃣ Navigate to Google Ads and click on "Tools and Settings"
2️⃣ Select Conversions under the Measurement Column
3️⃣ Click on "New conversion action"
4️⃣ Select "Import"
5️⃣ Select Google Analytics, GA4 Property
6️⃣ Select the Conversions (Key Events) to Import
That's it! 🚀
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Frequently Asked Questions on Importing Google Analytics 4 (GA4) Conversions (Key Events) to Google Ads
Why should I import GA4 conversions into Google Ads?
Importing GA4 conversions (also known as key events) into Google Ads allows you to track and optimize campaigns based on actions that happen on your website — such as purchases, sign-ups, or form submissions. It helps align your campaign goals with actual user behavior and ensures smarter bidding decisions.
How do I import GA4 conversions to Google Ads?
Make sure your Google Ads account is linked to your GA4 property.
In your Google Ads dashboard, go to Tools & Settings → Conversions → + New Conversion Action → Import.
Choose Google Analytics (GA4) Properties → Web or App.
Select the key events (conversions) you want to import, then click Import and Continue.
Once imported, these conversions will start appearing in your Google Ads reports within 24 hours.
Do I need admin access to import conversions from GA4?
Yes. You must have Admin or Edit access in both Google Ads and GA4 to complete the linking and import process. Without the right permissions, the import option won’t appear in your account.
How can I check if GA4 conversions are recording correctly in Google Ads?
Go to Tools & Settings → Conversions in Google Ads. Look for the imported GA4 conversion actions and check their status. If it says “Recording conversions,” everything is set up properly. You can also compare numbers in GA4 and Google Ads to confirm consistent tracking.
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