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Watch the Video Tutorial:
How to Link Google Ads with Search Console
📝➡️ The SAME EMAIL needs to have ADMIN ACCESS on BOTH Google Google Ads and Google Search Console
1) Login to your Google Ads
2) Click on Tools (left-hand-side menu)
3) Select Search Console
4) Link the site you own or click on the + symbol and add a site URL (without the https:// to send a request to the site owner
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Frequently Asked Questions on Linking Google Ads with Search Console
Why should I link Google Ads with Google Search Console?
Linking Google Ads with Google Search Console lets you see both paid and organic performance data side by side. This helps identify where you’re strong organically versus where ads fill gaps, improving keyword strategy, ROI, and overall visibility in Google Search.
How do I link my Google Ads account with Search Console?
Log in to your Google Ads account.
Click Tools & Settings (🔧) → Linked Accounts → Search Console.
Click + Link.
Enter the website domain you’ve verified in Google Search Console.
Follow the prompts to verify ownership if not already done.
Click Link.
Once linked, you can view Paid & Organic Reports under Reports → Predefined Reports → Basic → Paid & Organic.
What kind of insights can I get after linking Search Console with Google Ads?
After linking, you’ll be able to:
Compare organic vs. paid keyword performance.
Identify keywords where you only appear organically (ad opportunity).
Spot keywords where ads and organic overlap, to optimize bidding or SEO effort.
Measure how paid ads affect organic click-through rates (CTR).
What are best practices when using Google Ads and Search Console together?
Use the Paid & Organic report weekly to refine keyword targeting.
Reduce bids on keywords where organic ranking is already strong.
Create joint SEO + PPC dashboards for unified visibility.
Use data to identify new high-value keywords from organic performance trends.
Keep the same verified domain across both platforms for accurate linking.
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