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Watch the Video Tutorial:
How to Analyse Platform & Placement Performance in Meta Ads
1) Login to your Meta Ads Manager
2) Click on the Breakdown button (above your reporting table)
3) Scroll down and open Delivery
4) Select Placement or Platform
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Frequently Asked Questions on How to Analyse Platform & Placement Performance in Meta Ads
What does analysing platform and placement performance mean in Meta Ads?
It means checking how Facebook, Instagram, Audience Network and Messenger perform so you can optimise budgets and creatives.
Where do I see placement performance in Ads Manager?
Open Breakdown and choose Placement or Platform to see results split by each environment.
Which metrics should I check for placement analysis?
Focus on conversions, CPA, ROAS, CTR, CPM and landing page views to see which placements drive real results.
Why do some placements have cheap CPMs but bad results?
Low quality placements like Audience Network often generate cheap impressions but weak conversion intent.
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