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Watch the Video Tutorial:
How to Install the Google Ads Tag in WIX (Directly) [UPDATED]
Google Ads Steps:
1) Login to Google Ads
2) Navigate to Tools (left-hand-side menu)
3) Open the Shared library drop-down menu
4) Navigate to Audience Manager
5) Select "Your data sources"
6) Click on "details" under your Google Ads Tag
7) Open the Tag setup drop-down menu
8) Select "Install the Tag yourself"
9) Copy the Google Ads Tag ID, it will look like: AW-1234556 etc.
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WIX Steps:
5) Navigate to your WIX Dashboard
6) Click on Settings from the left-hand-side menu
7) Scroll down and select Marketing Integrations
8) Open the "Google Ads Tag"
9) Click on the "Add Google Tag ID" button and save
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Frequently Asked Questions on Installing the Google Ads Tag in WIX (Directly) [UPDATED]
What is the Google Ads Tag and why is it important?
The Google Ads Tag (also known as the Global Site Tag or gtag.js) is a small piece of tracking code that helps Google record user actions on your website — such as page visits, form submissions, or purchases. Installing it on your WIX site allows you to track conversions, measure campaign performance, and optimize your ads more effectively.
How do I install the Google Ads Tag directly on my WIX website?
In your Google Ads account, go to Tools & Settings → Conversions → + New Conversion Action → Website.
Set up your conversion, then copy the Global Site Tag (gtag.js) code provided.
In your WIX dashboard, go to Settings → Advanced → Custom Code.
Click Add Custom Code, paste your tag into the Head section, and click Apply.
Publish your site to activate tracking.
Do I need Google Tag Manager (GTM) to add the tag on WIX?
No, not if you’re adding it directly. WIX allows you to insert the Google Ads Tag manually without GTM by using the built-in Custom Code option. However, using GTM can be more convenient if you plan to manage multiple tracking tags (e.g., Google Analytics, Meta Pixel, LinkedIn Insight Tag) in one place.
How can I check if the Google Ads Tag is working correctly on my WIX site?
After publishing your site, visit a page with the tag installed. Use the Google Tag Assistant Chrome Extension or the Tag Assistant Companion in your browser to verify that the Google Ads Tag is firing correctly. You can also check your Google Ads Conversion Tracking status under Tools & Settings → Conversions after 24–48 hours.
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