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How to setup Scroll Depth Event Tracking in Google Analytics 4 with Google Tag Manager

Step-by-step guide to setup Scroll Depth Event Tracking in Google Analytics 4 with Google Tag Manager

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How to setup Scroll Depth Event Tracking in Google Analytics with Google Tag Manager

1. Google Tag Manager should be installed on all website pages

2. Navigate to Google Tag Manager, Variables, and toggle on the "Scroll Depth Threshold"

3. Create a trigger, choose the trigger type as "Scroll Depth"

4. Check "Vertical Scroll Depths" and type "10, 25, 50, 75, 90" in the box (or type the scroll depth you would like to track)

5. Save the Trigger

6. Create a new Tag

7. Name the event "scroll_{{Scroll Depth Threshold}}"

8. Attach the Trigger you just created

9. Save, Submit, and Publish your container

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Frequently Asked Questions on How to setup Scroll Depth Event Tracking in Google Analytics 4 with Google Tag Manager

How do I track scroll depth in GA4 using Google Tag Manager?

Create a Scroll Depth trigger in GTM and connect it to a GA4 event tag that sends your scroll percentage.

Does GA4 track scroll depth automatically?

GA4 only tracks a basic 90 percent scroll event, so GTM is needed for detailed percentages.

Where do I configure scroll thresholds in GTM?

Set your percentages inside the Scroll Depth trigger, choosing vertical scroll and the desired breakpoints.

Why isn’t my scroll event firing in GTM?

Your trigger may not be set for vertical scroll or your page layout might not be long enough to reach the thresholds.

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