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Watch the Video Tutorial:
How to Track Custom Conversions in Meta Ads
1) Navigate to your Events Manager
2) Navigate to Custom Conversions
3) Click on the Create Custom Conversion button
4) Name your Custom Conversion
5) Select the URL conditions
6) Create (save) your Custom Conversion
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Step 1
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Step 2
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Frequently Asked Questions on How to Track Custom Conversions in Meta Ads
What are custom conversions in Meta Ads?
They are rules you create to track specific actions on your website such as thank you page visits or form submissions.
Where do I create a custom conversion?
Go to Events Manager, open Custom Conversions and click Create to define your URL or event rule.
Do I need the pixel installed to track custom conversions?
Yes, custom conversions rely on your Meta pixel firing on the page where the action happens.
Can I create a custom conversion based on a URL?
Yes, the simplest setup uses a thank you page URL that loads only after the desired action.
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