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Watch the Video Tutorial:
How to Upload Customer List in Google Ads
NEW Google Ads Interface:
1️⃣ Navigate to Tools (left-hand-side-column)
2️⃣ Click on Audience Manager (under Shared Library)
3️⃣ Click the + symbol under Your data segments
4️⃣ Select Customer List
5️⃣ Give your Segment a name
6️⃣ Under Data type select: Upload Emails, Phones and/or Postal Addresses
7️⃣ Save your data in a CSV file (ideally emails only)
8️⃣ Upload the CSV file
9️⃣ Choose the Membership duration and agree to the terms and conditions
🔟 Save and continue
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Frequently Asked Questions on Uploading a Customer List in Google Ads
What is a customer list in Google Ads?
A customer list is a type of audience file containing your customers’ contact details, such as emails, phone numbers, or addresses. Google uses this data to match users with Google accounts, creating a Customer Match audience that you can use for targeting or excluding specific users in Search, Display, YouTube, and Gmail campaigns.
What are the requirements before uploading a customer list?
To use Customer Match, your Google Ads account must have a solid compliance record and a history of consistent ad spend. The data you upload must come from users who have provided consent for advertising purposes. The file should be a CSV with headers like “Email,” “Phone,” or “Country,” and ideally include at least 1,000 entries for accurate matching.
How do I upload my customer list into Google Ads?
Navigate to Tools & Settings → Shared Library → Audience Manager → Segments → + Add Segment → Customer List. Choose the type of identifiers (emails, phone numbers, etc.), upload your CSV file, give it a name, and click Upload and Create. Google will then hash and process the data securely before activating the audience.
How long does it take for a customer list to become usable in Google Ads?
Processing typically takes a few hours to 24 hours. Once completed, the list status will change from “In Processing” to “Ready.” You can then assign it to your campaigns or ad groups for targeting or exclusion purposes.
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