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Watch the Video Tutorial:
How to Use Google Analytics to Optimise Meta Ads
📊 Traffic Acquisition report:
▶ Compare current time period with the previous time period
▶ Find which campaigns are performing better or worse vs the previous time period
📊 Landing Pages report:
▶ Find the best and worst performing landing pages (based on the number of Events and Key Event Rate)
📊 Tech Details report:
▶ Compare Desktop vs Mobile vs Tablet Performance
📊 Demographic Details report:
▶ Find the best and worst performing countries, cities and languages (based on the number of Events and Key Event Rate)
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Frequently Asked Questions on How to Use Google Analytics to Optimise Meta Ads
How can Google Analytics help optimise Meta Ads?
It shows how Meta traffic behaves after clicking your ad so you can optimise based on real on site engagement and conversions.
Why should I use GA alongside Meta Ads Manager?
GA reveals bounce rate, session quality and multi step behaviour that Meta cannot show.
Does GA4 track Meta traffic automatically?
Only if you use proper UTM parameters because Meta traffic often appears as Direct without them.
How do I compare Meta campaigns inside GA4?
Use UTM tagged URLs and view them inside Traffic Acquisition to compare spend against behaviour.
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