Marketing Budget Calculator

MARKETING BUDGET FORMULA: (REVENUE TARGET / AOV) x COST TO ACQUIRE

Calculate your marketing budget beyond guesswork.

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Identify the best digital marketing strategies, tactics and channels to use for your business!

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Calculate your return on investment (ROI) and return on Ad-Spend (ROAS).

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Calculate your customer lifetime value quickly and easily. Explore different scenarios.

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Marketing Budget Questions

What is a good Marketing Budget?

Typically companies are re-investing 10% of their gross revenue into marketing.

 

Your marketing budget depends on a variety of variables, including product-market fit and business objectives. If your target is to repidly scale up, consider investing north of 50% of your revenue into marketing. 

How do you calculate digital marketing budget?

MARKETING BUDGET = REVENUE TARGET / AOV) x COST TO ACQUIRE


You should reverse engineer your marketing budget based on your revenue objectives, average order value, and cost to acquire your customers.

What is included in a Marketing Budget?

Every marketing expense should be taken into account to create a marketing budget.

A typical marketing budget includes the cost to create advertising collateral, media cost, technology cost, agency, freelancer or marketing-related human resources expenses. 

How do you calculate marketing budget?

 

Start by asking a few simple questions:

 

  • What is your revenue target?

  • How much revenue do you make per customer or per sale?

  • How much does it cost you to acquire a customer?

  • How frequently do your customers purchase your products or services? (What is your customer lifetime value?

Access the marketing budget calculator to get started!

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Digital Marketing Budget
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