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Meta Ads Benchmarks in Brazil

Understand the Meta Ads Benchmarks for Brazil

Meta Ads (Facebook Ads) benchmarks in Brazil are calculated on the basis of the average cost per click, CTR, cost per acquisition, and conversion rate for each industry. Brazil Meta Ads Benchmarks are relevant to the entire Meta ecosystem in Brazil, including Facebook, Instagram, Messenger, and Audience Network Ads.

The Meta Ads Benchmarks presented are only relevant to Meta (Facebook) advertisers in Brazil. Meta Ads Benchmarks should not be used as a measure of your campaign's success but rather as additional intelligence to better understand your industry.

The best measure of success is your historical Meta Ads campaign performance in Brazil and a cost per acquisition that allows you to be profitable as a company. 

Frequently Asked Questions
on Brazil Meta Ads Benchmarks

How are the Meta Ads (Facebook Ads) Benchmarks in Brazil calculated? How often are the Meta Ads benchmarks calculated?

Meta Ads Benchmarks are calculated based on Meta Ads Manager forecasting in Brazil. The cost per acquisition and conversion rate range is calculated based on industry margins and item value in each industry. We update the Meta Ads benchmarks in Brazil every 6 months.

Are the Meta Ads Benchmarks relevant to all Meta Platforms, including Facebook, Instagram, Messenger & Audience Networks?

Yes, Meta Ads benchmarks in Brazil are relevant to all Meta Platforms, including Facebook, Instagram, Messenger, and the Audience Network. 

I cannot find my vertical, can you please update the Meta Ads Benchmarks in Brazil to include my industry?

If you are an active Meta advertiser in Brazil, please contact us, or email us at hello@xyzlab.com with your request.

Explore Meta Ads Benchmarks by industry in Brazil🚀

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