You may also be interested in Meta Ads Benchmarks for the following countries:
Meta Ads Benchmarks in APAC:
Meta Ads Benchmarks in North America:
Meta Ads Benchmarks in Latin America:
Meta Ads Benchmarks in India Subcontinent:
Meta Ads Benchmarks in Europe:
Meta Ads Benchmarks in the Middle East & North Africa:
Meta Ads Benchmarks in Africa:
Understand the Meta Ads Benchmarks for Brazil
Meta Ads (Facebook Ads) benchmarks in Brazil are calculated on the basis of the average cost per click, CTR, cost per acquisition, and conversion rate for each industry. Brazil Meta Ads Benchmarks are relevant to the entire Meta ecosystem in Brazil, including Facebook, Instagram, Messenger, and Audience Network Ads.
The Meta Ads Benchmarks presented are only relevant to Meta (Facebook) advertisers in Brazil. Meta Ads Benchmarks should not be used as a measure of your campaign's success but rather as additional intelligence to better understand your industry.
The best measure of success is your historical Meta Ads campaign performance in Brazil and a cost per acquisition that allows you to be profitable as a company.
Frequently Asked Questions
on Brazil Meta Ads Benchmarks
How are the Meta Ads (Facebook Ads) Benchmarks in Brazil calculated? How often are the Meta Ads benchmarks calculated?
Meta Ads Benchmarks are calculated based on Meta Ads Manager forecasting in Brazil. The cost per acquisition and conversion rate range is calculated based on industry margins and item value in each industry. We update the Meta Ads benchmarks in Brazil every 6 months.
Are the Meta Ads Benchmarks relevant to all Meta Platforms, including Facebook, Instagram, Messenger & Audience Networks?
Yes, Meta Ads benchmarks in Brazil are relevant to all Meta Platforms, including Facebook, Instagram, Messenger, and the Audience Network.