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Understand the Meta Ads Benchmarks for Germany
Meta Ads (Facebook Ads) benchmarks in Germany are calculated on the basis of the average cost per click, CTR, cost per acquisition, and conversion rate for each industry. Germany Meta Ads Benchmarks are relevant to the entire Meta ecosystem in Germany, including Facebook, Instagram, Messenger, and Audience Network Ads.
The Meta Ads Benchmarks presented are only relevant to Meta (Facebook) advertisers in Germany. Meta Ads Benchmarks should not be used as a measure of your campaign's success but rather as additional intelligence to better understand your industry.
The best measure of success is your historical Meta Ads campaign performance in Germany and a cost per acquisition that allows you to be profitable as a company.
Frequently Asked Questions
on Germany Meta Ads Benchmarks
How are the Meta Ads (Facebook Ads) Benchmarks in Germany calculated? How often are the Meta Ads benchmarks calculated?
Meta Ads Benchmarks are calculated based on Meta Ads Manager forecasting in Germany. The cost per acquisition and conversion rate range is calculated based on industry margins and item value in each industry. We update the Meta Ads benchmarks in Germany every 6 months.
Are the Meta Ads Benchmarks relevant to all Meta Platforms, including Facebook, Instagram, Messenger & Audience Network?
Yes, Meta Ads benchmarks in Germany are relevant to all Meta Platforms, including Facebook, Instagram, Messenger, and the Audience Network.
I cannot find my vertical, can you please update the Meta Ads Benchmarks in Germany to include my industry?
If you are an active Meta advertiser in Germany, please contact us, or email us at hello@xyzlab.com with your request.